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Purple Innovation Inc

Purple Innovation Inc

PRPL

NASDAQ
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Purple Innovation Inc

PRPL

NASDAQ
$2.5410.84% (-0.30)
$
₹
$2.5410.84% (-0.30)
High
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Low
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Returns
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1D
1W
1M
1Y
5Y
Max
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1D
1W
1M
1Y
5Y
Max

Consumer Cyclical

Furnishings, Fixtures & Appliances

Micro Cap

With a market cap of $13.8M the stock is ranked 5627

Key Metrics

Key Metrics

PE TTM
PE TTM

Close price divided by the earnings per share for the trailing twelve months

—
PB
PB

Close price divided by the book value per share at the end of the most recent quarter

1.73
EPS TTM
EPS TTM

Net profit earned per share over the trailing twelve months (sum of the last 4 quarters)

$-11.32
PEG Ratio
PEG Ratio

Price-to-Earnings (P/E) ratio divided by the forecasted annual earnings per share (EPS) growth rate over the next five years

3.69
Profit Margin
Profit Margin

Net profit divided by the total revenue for the most recent financial year

-10.74%
Dividend Yield
Dividend Yield

Annual dividend per share for the trailing twelve months divided by the close price

—

Analyst Ratings & Forecast
Analyst Ratings & Forecast

Based on 5 analysts' reports

Buy
2 analysts
Hold
3 analysts
Sell
0 analyst

Analysts expect a +888.14% price upside over the next year

Current Price$2.54
Target Price$25

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Peers

Peers

SharkNinja, Inc.
SN
S
P/E Ratio
34.61
34.61
1Y Return
51.03%
51.03%
Buy Reco %
91.66
91.66
Whirlpool Corporation
WHR
Whirlpool Corporation
P/E Ratio
10.86
10.86
1Y Return
63.63%
63.63%
Buy Reco %
8.33
8.33
Helen of Troy Ltd
HELE
Helen of Troy Ltd
P/E Ratio
—
—
1Y Return
16.22%
16.22%
Buy Reco %
25.00
25.00
Hamilton Beach Brands Holding Co Class A
HBB
Hamilton Beach Brands Holding Co Class A
P/E Ratio
7.32
7.32
1Y Return
110.47%
110.47%
Buy Reco %
—
—
Viomi Technology ADR
VIOT
Viomi Technology ADR
P/E Ratio
—
—
1Y Return
62.61%
62.61%
Buy Reco %
—
—

Peers & Comparison

Peers & Comparison

Comparing 2 stocks from
Consumer CyclicalFurnishings, Fixtures & Appliances

Valuation

Returns

Forecast

StockPE TTMPE TTMPBPBPEG RatioPEG Ratio
Purple Innovation Inc -1.733.69
SharkNinja, Inc.34.617.962.20
Whirlpool Corporation10.860.561.03

Price Comparison

Price Comparison

1 Month

1 Year

5 Years

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Financials

Financials

Income

Balance Sheet

Cash Flow

118.7
-11.7
140.6
-3.2
95.7
-30.5
98.2
-3.2
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Revenue
Net Income
Financial YearQ1 2024Q2 2024Q3 2024Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
Total Revenue120.03120.27118.59128.97104.17105.1118.76140.6895.7398.27
Net Income-50.210.02-39.22-8.47-19.13-17.34-11.72-3.21-30.54-3.23
Net Profit Margin-41.83%0.02%-33.07%-6.57%-18.37%-16.50%-9.86%-2.28%-31.90%-3.28%
See CostsAll values in $ Million

Frequently asked questions

Frequently asked questions

  1. Purple Innovation Inc (PRPL) share price today is $2.54 as of September 17, 2026 at 1:30 AM IST. The stock touched a day high of $2.99 and a day low of $2.52.

  2. Purple Innovation Inc stock trades on NASDAQ under the ticker symbol PRPL.

  3. Purple Innovation Inc's market capitalization is $13.77M as of September 17, 2026 at 1:30 AM IST.

  4. Purple Innovation Inc's price-to-earnings (P/E) ratio is N/A as of September 16, 2026.

  5. Purple Innovation Inc's price-to-book (P/B) ratio is 1.73 as of September 16, 2026.

  6. Yes, You can buy Purple Innovation Inc shares from India through Tickertape, via our partnership with ViewTrade IFSC under the IFSCA Global Access framework, subject to RBI’s Liberalised Remittance Scheme (LRS) limits.

  7. Indian investors can buy Purple Innovation Inc shares in three steps: 1. Search Purple Innovation Inc on the Tickertape app and tap Invest. 2. Complete your one-time digital KYC. 3. Fund your account and buy from as low as $1 via fractional shares.

  8. Since Purple Innovation Inc trades in USD, an Indian investor's INR returns depend on both the stock's price movement and the USD-INR exchange rate. If the rupee depreciates against the dollar, INR returns are boosted beyond the stock's USD return; if the rupee appreciates, INR returns are reduced.

  9. Indian investors can start investing in Purple Innovation Inc (PRPL) shares from as little as $1 through fractional ownership on Tickertape - for example, $10 buys approximately 3.9354 shares at the current price of $2.54.

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