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Harley-Davidson Inc

Harley-Davidson Inc

HOG

NYSE
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Harley-Davidson Inc

HOG

NYSE
$32.595.75% (-1.99)
$
₹
$32.595.75% (-1.99)
High
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Low
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Returns
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1D
1W
1M
3M
6M
1Y
3Y
5Y
Max

Consumer Cyclical

Recreational Vehicles

Mid Cap

With a market cap of $3.5B the stock is ranked 1742

Key Metrics

Key Metrics

PE TTM
PE TTM

Close price divided by the earnings per share for the trailing twelve months

—
PB
PB

Close price divided by the book value per share at the end of the most recent quarter

1.12
EPS TTM
EPS TTM

Net profit earned per share over the trailing twelve months (sum of the last 4 quarters)

$-0.88
PEG Ratio
PEG Ratio

Price-to-Earnings (P/E) ratio divided by the forecasted annual earnings per share (EPS) growth rate over the next five years

2.57
Profit Margin
Profit Margin

Net profit divided by the total revenue for the most recent financial year

-3.31%
Dividend Yield
Dividend Yield

Annual dividend per share for the trailing twelve months divided by the close price

2.25%

Analyst Ratings & Forecast

Analyst Ratings & Forecast

Detailed Forecast Detailed Forecast 

Based on 15 analysts reports

Buy
6 analysts
Hold
7 analysts
Sell
2 analysts

Price Upside

-12.98%

Earnings Growth

-70.76%

Rev. Growth

-15.28%

See Detailed Forecast

Company Profile

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Peers

Compare with peers Compare with peers 

Peers

Compare with peers Compare with peers 
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P/E Ratio
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1Y Return
55.38%
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Buy Reco %
66.66
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P/E Ratio
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1Y Return
76.82%
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Buy Reco %
100.00
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P/E Ratio
9.9
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1Y Return
68.87%
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Buy Reco %
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P/E Ratio
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Buy Reco %
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EZGO Technologies Ltd
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P/E Ratio
—
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Buy Reco %
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Forecast

Forecast

Price

Revenue

Earnings

Price Forecast

Price Forecast

Lower price growth forecast versus trailing 3-year CAGR
Compares analyst forecast growth with historical annualized growth.

The 12-month consensus target implies -12.98% growth, versus a trailing 3-year CAGR of 9.21%.

2026
Current$34.59Baseline
Analyst Target - 1 year
Target$30.1-12.98%

All values in $

202220232024202520262027$24.62$30.80$36.98Target-12.98%
2026
Current$34.59Baseline
Analyst Target - 1 year
Target$30.1-12.98%

All values in $

Revenue Forecast

Revenue Forecast

Lower revenue growth forecast versus trailing 3-year CAGR
Compares analyst forecast growth with historical annualized growth.

The next fiscal year's mean estimate implies -15.28% growth, versus a trailing 3-year CAGR of -8.06%.

2025
Current$4.47Baseline
Forecast for Dec 2026
High$4.27-4.36%
Average$3.78-15.28%
Low$3.48-22.04%

All values in $ Billion

2021202220232024202520265.335.755.835.184.47Low-22.04%Average-15.28%High-4.36%
2025
Current$4.47Baseline
Forecast for Dec 2026
High$4.27-4.36%
Average$3.78-15.28%
Low$3.48-22.04%

All values in $ Billion

Earnings Per Share Forecast

Earnings Per Share Forecast

Lower earnings growth forecast versus trailing 3-year CAGR
Compares analyst forecast growth with historical annualized growth.

The next fiscal year's mean estimate implies -70.76% growth, versus a trailing 3-year CAGR of -19.32%.

2025
Current$2.61Baseline
Forecast for Dec 2026
High$0.96-63.22%
Average$0.76-70.76%
Low$0.64-75.48%

All values in $

2021202220232024202520264.424.974.823.332.61Low-75.48%Average-70.76%High-63.22%
2025
Current$2.61Baseline
Forecast for Dec 2026
High$0.96-63.22%
Average$0.76-70.76%
Low$0.64-75.48%

All values in $

Financials

Financials

Income

Balance Sheet

Cash Flow

0.4
-0.2
1.1
0
1.1
0
1
0
Q4 2025
Q1 2026
Q2 2026
Q3 2026
Revenue
Net Income
Financial YearQ2 2024Q3 2024Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Total Revenue1.611.150.681.321.301.340.491.171.101.08
Net Income0.210.11-0.110.130.100.37-0.270.020.070.04
Net Profit Margin13.48%10.34%-16.99%10.01%8.22%28.14%-56.29%2.11%7.15%3.94%
See CostsAll values in $ Billion

Peers

Peers & Comparison

Peers & Comparison

Comparing 2 stocks from
Consumer CyclicalRecreational Vehicles

Valuation

Returns

Forecast

ScreenerCompare valuation on Screener
StockPE TTMPE TTMPBPBPEG RatioPEG Ratio
Harley-Davidson Inc -1.122.57
Niu Technologies-1.29-
Aptera Motors Corp. Class B Common Stock-3.08-
ScreenerCompare valuation on Screener

Price Comparison

Price Comparison

Compare HOG with any stock or ETF
Compare HOG with any stock or ETF
Comparing from
HOG
NIU
SEV
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Frequently asked questions

  1. Harley-Davidson Inc (HOG) share price today is $32.59 as of November 6, 2026 at 2:29 AM IST. The stock touched a day high of $34.69 and a day low of $32.25.

  2. Harley-Davidson Inc stock trades on NYSE under the ticker symbol HOG.

  3. Harley-Davidson Inc's market capitalization is $3.46B as of November 6, 2026 at 2:29 AM IST.

  4. Harley-Davidson Inc's price-to-earnings (P/E) ratio is N/A as of November 5, 2026.

  5. Harley-Davidson Inc's price-to-book (P/B) ratio is 1.12 as of November 5, 2026.

  6. Yes, Harley-Davidson Inc pays a dividend, with a current dividend yield of 2.25%.

  7. Yes, You can buy Harley-Davidson Inc shares from India through Tickertape, via our partnership with ViewTrade IFSC under the IFSCA Global Access framework, subject to RBI’s Liberalised Remittance Scheme (LRS) limits.

  8. Indian investors can buy Harley-Davidson Inc shares in three steps: 1. Search Harley-Davidson Inc on the Tickertape app and tap Invest. 2. Complete your one-time digital KYC. 3. Fund your account and buy from as low as $1 via fractional shares.

  9. Since Harley-Davidson Inc trades in USD, an Indian investor's INR returns depend on both the stock's price movement and the USD-INR exchange rate. If the rupee depreciates against the dollar, INR returns are boosted beyond the stock's USD return; if the rupee appreciates, INR returns are reduced.

  10. Indian investors can start investing in Harley-Davidson Inc (HOG) shares from as little as $1 through fractional ownership on Tickertape - for example, $10 buys approximately 0.3067 shares at the current price of $32.59.

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