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Baozun Inc

Baozun Inc

BZUN

NASDAQ
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Baozun Inc

BZUN

NASDAQ
$2.873.04% (+0.08)
$
₹
$2.873.04% (+0.08)
High
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Low
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Returns
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1D
1W
1M
1Y
5Y
Max
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1D
1W
1M
1Y
5Y
Max

Consumer Cyclical

Internet Retail

Micro Cap

With a market cap of $164.0M the stock is ranked 4391

Key Metrics

Key Metrics

PE TTM
PE TTM

Close price divided by the earnings per share for the trailing twelve months

—
PB
PB

Close price divided by the book value per share at the end of the most recent quarter

0.29
EPS TTM
EPS TTM

Net profit earned per share over the trailing twelve months (sum of the last 4 quarters)

$-0.5
PEG Ratio
PEG Ratio

Price-to-Earnings (P/E) ratio divided by the forecasted annual earnings per share (EPS) growth rate over the next five years

0.05
Profit Margin
Profit Margin

Net profit divided by the total revenue for the most recent financial year

-1.3%
Dividend Yield
Dividend Yield

Annual dividend per share for the trailing twelve months divided by the close price

—

Analyst Ratings & Forecast
Analyst Ratings & Forecast

Based on 7 analysts' reports

Buy
5 analysts
Hold
2 analysts
Sell
0 analyst

Analysts expect a +58.23% price upside over the next year

Current Price$2.87
Target Price$4.54

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Peers

Peers

Amazon.com Inc
AMZN
Amazon.com Inc
—
—
P/E Ratio
20.49
20.49
—
—
1Y Return
9.68%
9.68%
Buy Reco %
94.28
94.28
Alibaba Group Holding Ltd
BABA
Alibaba Group Holding Ltd
—
—
P/E Ratio
25.58
25.58
—
—
1Y Return
13.5%
13.5%
Buy Reco %
95.00
95.00
PDD Holdings Inc.
PDD
PDD Holdings Inc.
—
—
P/E Ratio
8.98
8.98
—
—
1Y Return
33.63%
33.63%
Buy Reco %
62.85
62.85
MercadoLibre Inc.
MELI
MercadoLibre Inc.
—
—
P/E Ratio
53.48
53.48
—
—
1Y Return
18.17%
18.17%
Buy Reco %
84.00
84.00
Sea Ltd
SE
Sea Ltd
—
—
P/E Ratio
43.55
43.55
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—
1Y Return
40.91%
40.91%
Buy Reco %
80.00
80.00

Peers & Comparison

Peers & Comparison

Comparing 2 stocks from
Consumer CyclicalInternet Retail

Valuation

Returns

Forecast

StockPE TTMPE TTMPBPBPEG RatioPEG Ratio
Baozun Inc -0.290.05
Amazon.com Inc20.494.981.49
Alibaba Group Holding Ltd25.581.790.52

Price Comparison

Price Comparison

1 Month

1 Year

5 Years

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Financials

Financials

Income

Balance Sheet

Cash Flow

2.1
-0.1
3.1
-0
2.3
-0
2.7
0
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Revenue
Net Income
Financial YearQ1 2024Q2 2024Q3 2024Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
Total Revenue1.972.392.052.992.062.552.153.172.382.73
Net Income-0.06-0.03-0.080-0.06-0.03-0.10-0.03-00.01
Net Profit Margin-3.36%-1.28%-4.28%0.00%-3.05%-1.33%-4.96%-1.19%-0.31%0.62%
See CostsAll values in $ Billion

Frequently asked questions

Frequently asked questions

  1. Baozun Inc (BZUN) share price today is $2.87 as of September 5, 2026 at 1:30 AM IST. The stock touched a day high of $2.89 and a day low of $2.80.

  2. Baozun Inc stock trades on NASDAQ under the ticker symbol BZUN.

  3. Baozun Inc's market capitalization is $163.95M as of September 5, 2026 at 1:30 AM IST.

  4. Baozun Inc's price-to-earnings (P/E) ratio is N/A as of September 4, 2026.

  5. Baozun Inc's price-to-book (P/B) ratio is 0.29 as of September 4, 2026.

  6. Yes, You can buy Baozun Inc shares from India through Tickertape, via our partnership with ViewTrade IFSC under the IFSCA Global Access framework, subject to RBI’s Liberalised Remittance Scheme (LRS) limits.

  7. Indian investors can buy Baozun Inc shares in three steps: 1. Search Baozun Inc on the Tickertape app and tap Invest. 2. Complete your one-time digital KYC. 3. Fund your account and buy from as low as $1 via fractional shares.

  8. Since Baozun Inc trades in USD, an Indian investor's INR returns depend on both the stock's price movement and the USD-INR exchange rate. If the rupee depreciates against the dollar, INR returns are boosted beyond the stock's USD return; if the rupee appreciates, INR returns are reduced.

  9. Indian investors can start investing in Baozun Inc (BZUN) shares from as little as $1 through fractional ownership on Tickertape - for example, $10 buys approximately 3.4782 shares at the current price of $2.87.

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