Novus Loyalty Ltd

According to an exchange filing, the contract involves providing and managing loyalty rewards programmes across multiple digital channels, including debit cards, UPI, internet banking, and mobile banking. The scope of work includes migration of the existing programme, platform deployment, programme management, and ongoing support services. The order is scheduled to be executed over a period of three years. The company also clarified that neither its promoters nor promoter group entities have any interest in the awarding entity, and the transaction does not qualify as a related-party transaction. Novus Loyalty is a technology-driven company offering loyalty and rewards solutions tailored for industries such as fintech, e-commerce, software, finance, banking, FMCG, and real estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The company's shares debuted in the market on 25 March 2026. The company recorded revenue from operations of Rs 71.41 crore and net profit of Rs 5.80 crore for the period ended 30 September 2025. Central Bank of India is engaged in providing banking and financial services with a wide range of products and services to individuals, commercial enterprises, large corporations, public bodies, and institutional customers. the bank's standalone net profit jumped 31.67% to Rs 1,262.60 crore on 12.63% increase in total income to Rs 10,968.68 crore in Q3 FY26 over Q3 FY25. The counter rose 0.45% to Rs 36 on the BSE.

Novus Loyalty has executed a Service Level Agreement (SLA) with Central Bank Of India on 16 April 2026. This agreement involves end-to-end deployment, management and migration of loyalty and rewards programs across the bank's digital ecosystem including debit card, UPI, internet banking, mobile banking etc and represents a significant strategic win for the Company in the BFSI segment. The Company believes this engagement will further strengthen its position in the digital payments and banking ecosystem and enable it to scale its technology-driven customer engagement platform.

Novus Loyalty has received a Notification of Award from Bank of Abyssinia, Addis Ababa, Ethiopia for the implementation of an Enterprise-Wide Loyalty Program Management Solution (EWLPMS). The total aggregate value of the awarded contract is USD 407,500, inclusive of applicable components as detailed below and subject to applicable terms and conditions.

The scrip was listed at Rs 146, matching the initial public offer (IPO) price. The stock is currently frozen at its lower limit of 5% over its listing price. The counter hit a high of Rs 146 and a low of Rs 138.70. About 16.85 lakh shares of the company changed hands at the counter. Novus Loyalty's IPO was subscribed 1.51 times. The issue opened for bidding on 17 March 2026 and it closed on 20 March 2026. The price band of the IPO was fixed between Rs 139 to Rs 146 per share. The IPO comprised 41,20,000 equity shares, including a fresh issue of 33,00,000 equity shares and offer for sale (OFS) of 8,20,000 equity shares. The company intends to utilise the net proceeds for funding of expenditure towards Investment in enhancement of existing products and development of new products, Business development and marketing activities including manpower hiring and general corporate purposes and unidentified inorganic acquisition. Ahead of the IPO, Novus Loyalty on 16 March 2026, raised Rs 16.50 crore from anchor investors. The board allotted 11.30 lakh shares at Rs 146 each to 8 anchor investors. Novus Loyalty is a technology-driven company offering loyalty and rewards solutions tailored for industries such as fintech, e-commerce, software, finance, banking, FMCG, and real estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. As of 31 January 2026, the company had total 50 employees. The company recorded revenue from operations of Rs 71.41 crore and net profit of Rs 5.80 crore for the period ended 30 September 2025. Powered by Capital Market - Live