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Novus Loyalty Ltd

Novus Loyalty Ltd

NOVUS Share Price

BSE
₹177.002.05% (+3.55)
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With a market cap of ₹276 cr, stock is ranked 2,426

Stock is 4.79x as volatile as Nifty

NOVUS Stock Scorecard

Performance

Low

Hasn't fared well - amongst the low performers

Valuation

High

Seems to be overvalued vs the market average

Growth

High

Strong financials and growth story over the years

Profitability

High

Showing good signs of profitability & efficiency

Entry point

Avg

The stock is not in the overbought zone

Red flags

Low

No red flag found

How to use scorecard? Learn more

With a market cap of ₹276 cr, stock is ranked 2,426

Stock is 4.79x as volatile as Nifty

NOVUS Performance & Key Metrics

NOVUS Performance & Key Metrics

No LabelNo LabelPB RatioPB RatioDividend YieldDiv. Yield
—4.49—
Sector PESector PESector PBSector PBSector Div YldSctr Div Yld
36.245.290.72%

NOVUS Analyst Ratings & Forecast

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Analyst Ratings data is currently unavailable for this stock

Price Upside

Earnings Growth

Rev. Growth

NOVUS Company Profile

Novus Loyalty Ltd, based in Gurgaon, India, provides marketing consulting services specializing in loyalty and rewards solutions tailored for industries including Fintech, E-commerce, Software, Finance, Banking, FMCG, and Real Estate.

NOVUS Similar Stocks (Peers)

Compare with peers Compare with peers 

NOVUS Similar Stocks (Peers)

Compare with peers Compare with peers 
PE Ratio
42.38
42.38
1Y Return
30.58%
30.58%
Buy Reco %
100.00
100.00
PE Ratio
70.42
70.42
1Y Return
25.52%
25.52%
Buy Reco %
0.00
0.00
PE Ratio
1.71
1.71
1Y Return
40.36%
40.36%
PE Ratio
16.72
16.72
1Y Return
10.25%
10.25%
Buy Reco %
0.00
0.00
PE Ratio
29.32
29.32
1Y Return
18.23%
18.23%
Buy Reco %
0.00
0.00
Compare with Peers

NOVUS Sentiment Analysis

NOVUS Sentiment Analysis

New
Crisp summary & key insights to decode earnings calls instantly

NOVUS Stock Summary · June 2026

Management characterized the quarter as a stepping stone to accelerated, IPO-funded growth, reporting FY26 revenue of ~INR 127 crore (up 22% year‑over‑year) with EBITDA of INR 12.33 crore (≈9.7% margin) and a cash balance of roughly ₹60 crore from the March 25 IPO earmarked for business development, product work and small acquisitions. The tone was confident and strategic: the company will prioritize technology‑fee revenue as the high‑margin gateway to redemption and voucher flows, lean on AI and faster implementation to lower delivery costs, and push international expansion (UAE subsidiary, African partners, targeted >INR 6 crore in FY27 international revenue and >INR 10 crore thereafter) alongside merchant monetization as a secondary profit lever. Management acknowledged constraints and trade‑offs — current third‑party card issuance limits capture of breakage and some near‑term spending is approximate — while pointing to contract lifecycles and recently onboarded banks as drivers of margin expansion. Near term, leadership reiterated confidence in achieving revenue growth above 20% in FY27 and improving margins from the current ~10% level.

NOVUS Stock Growth Drivers
NOVUS Stock Growth Drivers
7
  • Successful IPO and enhanced investor engagement

    The company completed an IPO on March 25, 2026 (issue size ~INR 60 crore) and

  • Improving financial performance and operational leverage

    The company delivered tangible year‑over‑year profitability improvements in FY26 with revenue of ~INR 127 crore

NOVUS Stock Challenges
NOVUS Stock Challenges
6
  • Regulatory and Licensing Constraints Limiting Revenue Capture and Deployment Flexibility

    The company faces binding regulatory and licensing constraints that restrict how it handles client data

  • Structural Margin Pressure from Redemption and Voucher Procurement Costs

    A material portion of the company’s current revenue mix—redemptions and digital vouchers—carries direct procurement costs

NOVUS Forecast

NOVUS Forecasts

empty forecast

Forecast data is currently unavailable

Forecast data is currently unavailable

Price

Price Upside

Revenue

Revenue Growth

Earnings

Earnings Per Share

NOVUS

NOVUS

Income

Balance Sheet

Cash Flow

NOVUS Income Statement

NOVUS Income Statement

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NOVUS Company Updates

Annual Report and Investor Presentation updates mentioned here are as reported by the company to the exchange
FY 2026FY 2026

Annual report

PDF
 

NOVUS Stock Peers

NOVUS Past Performance & Peer Comparison

NOVUS Past Performance & Peer Comparison

Comparing 3 stocks from 
Communication ServicesAdvertising

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StockPE RatioPE RatioPB RatioPB RatioDiv. YieldDividend Yield
Novus Loyalty Ltd29.724.49—
Affle 3i Ltd42.385.28—
Mobavenue Ai Tech Ltd70.4222.82—
Brightcom Group Ltd1.710.16—
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NOVUS Stock Price Comparison

Compare NOVUS with any stock or ETF
Compare NOVUS with any stock or ETF
NOVUS
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NOVUS Holdings

NOVUS Shareholdings

NOVUS Promoter Holdings Trend

NOVUS Promoter Holdings Trend

Total Promoter Holding
Increasing promoter holding is considered good and reflects management’s positive view about the future outlook

In last 6 months, promoter holding in the company has almost stayed constant

Low Pledged Promoter Holding
Lower pledged promoter holdings is considered better

Pledged promoter holdings is insignificant

NOVUS Institutional Holdings Trend

NOVUS Institutional Holdings Trend

Increased Total Retail Holding
Increasing retail holding can be considered bad as it can reflect that institutions and promoters are selling their stake which is being absorbed by retail investors.

In last 3 months, retail holding in the company has increased by 4.15%

Foreign Institutional Holding
Foreign Institutional Holding is quantum of stock held by foreign large-quantities-trading entities. Increasing value indicates growing support and comfort for the stock

In last 3 months, foreign institutional holding of the company has almost stayed constant

Tickertape Separator

NOVUS Shareholding Pattern

NOVUS Shareholding Pattern

Retail and OthersForeign InstitutionsOther Domestic InstitutionsMutual FundsTotal Promoter Holding70.06%0.00%4.26%0.64%25.04%

Sep 2025

Mar 2026

Jun 2026

Sep 2026

NOVUS Shareholding History

NOVUS Shareholding History

SepMarJunSep0.00%4.14%1.20%0.64%

NOVUS Insider Trades & Bulk Stock Deals

NOVUS Insider Trades & Bulk Stock Deals

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smallcases containing NOVUS stock

smallcases containing NOVUS stock

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NOVUS Events

NOVUS Events

NOVUS Dividend Trend

No Dividends
Dividends are the portion of earnings that a company distributes to all its shareholders every year

NOVUS has not given any dividends in last 5 years

Dividends

Corp. Actions

Announcements

Legal Orders

NOVUS Dividend Trend

No Dividends
Dividends are the portion of earnings that a company distributes to all its shareholders every year

NOVUS has not given any dividends in last 5 years

NOVUS Dividends

NOVUS Dividends

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NOVUS Stock News & Opinions

NOVUS Stock News & Opinions

Spotlight
Spotlight
Novus Loyalty Limited stock jumps 3.29%, securing a 3-year digital rewards agreement with Publicis Re:sources

Novus Loyalty Ltd. is currently trading at Rs 179.15, up 3.29%, while its price has risen 0.87% over the last week. Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., announced it has entered into an agreement with TLG India Private Limited, through its division Publicis Re:sources, to supply digital rewards for a period of 3 years. The agreement, executed on October 28, 2026, is for a value as per the Purchase Order or Statement of Work, and is considered a domestic transaction with no related party interest. Trading volume reached 69000 shares today, a decrease of 15.85% from the one-week average. Novus Loyalty Ltd remained flat year-over-year, outperforming the NIFTY50 index's 11.96% loss.

14 hours agoCapital Market - Live
Corporate
Corporate
Novus Loyalty Limited will review financial results at a board meeting on October 26, 2026

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., will hold a meeting of its Board of Directors on October 26, 2026, to consider and approve the unaudited standalone financial results for the quarter and half year ended September 30, 2026, along with the Limited Review Report from the statutory auditor, according to a filing with the BSE Limited.

2 weeks agoCapital Market - Live
Corporate
Corporate
Novus Loyalty Limited confirms all shares are dematerialized per SEBI regulations

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., informed the BSE Limited that it is enclosing a certificate issued by KFin Technologies Limited, acting as Registrar and Transfer Agent, confirming that all shares of the company were in dematerialized form and no requests for rematerialisation were received for the quarter ended September 30, 2026, in compliance with Regulation 74(5) of SEBI (Depositories and Participants) Regulations, 2018.

2 weeks agoCapital Market - Live
Corporate
Corporate
Novus Loyalty Limited will halt trading for insiders following financial results release

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., will close its trading window for all designated persons and their immediate relatives from October 1, 2026, until 48 hours after the declaration of the unaudited standalone and consolidated financial results for the quarter and half year ended September 30, 2026, in compliance with SEBI (Prohibition of Insider Trading) Regulations, 2015.

1 month agoCapital Market - Live
Corporate
Corporate
Novus Loyalty shareholders approved increased capital and a stock option plan in Gurugram

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., said its shareholders approved a special resolution to increase the authorized share capital of the company from Rs 18 crore to Rs 21 crore, divided into 1,80,00,000 equity shares to 2,10,00,000 equity shares respectively, at an issue price of Rs 10 per share. The company also received approval for a Novus Loyalty Employment Stock Option Plan 2026, allowing for the issuance of up to 15,00,000 stock options, and for the establishment of a wholly owned subsidiary in Dubai, United Arab Emirates. The decisions were made at an Extraordinary General Meeting held in Gurugram on September 3, 2026.

1 month agoCapital Market - Live
Corporate
Corporate
Novus Loyalty shareholders approved increasing authorized capital and a stock option plan

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., said its shareholders approved increasing the authorized share capital of the company from Rs 18 crore to Rs 21 crore, along with the approval of a Novus Loyalty Employment Stock Option Plan 2026 for up to 15,00,000 stock options, and the establishment of a wholly owned subsidiary in Dubai, United Arab Emirates, at an extraordinary general meeting held September 3, 2026, in Gurugram.

1 month agoCapital Market - Live
Corporate
Corporate
Novus Loyalty Limited members convened in Gurugram, Haryana, on September 3, 2026

Novus Loyalty Limited, formerly known as Novus Loyalty Pvt. Ltd., announced that an Extraordinary General Meeting of its members was held on September 3, 2026, at 4:00 PM at the company's registered office in Gurugram, Haryana, and concluded at 5:00 PM.

1 month agoCapital Market - Live
Spotlight
Spotlight
Novus Loyalty Limited secures a three-year Master Services Agreement with Hero Housing Finance Limited

Novus Loyalty Limited has entered into a three-year Master Services Agreement with Hero Housing Finance Limited, effective August 4, 2026, to serve as the loyalty technology and program design partner. Under the agreement, Novus will design, implement, and manage a comprehensive loyalty and rewards ecosystem for Hero Housing Finance Limited, with consideration growing proportionally to user engagement on HHFL's platform, creating a scalable, annuity-like revenue stream alongside a one-time setup fee; the precise aggregate value of the agreement cannot be fixed at this stage. The order is from a domestic entity and is expected to be deployed within two weeks, with no related party interest.

2 months agoCapital Market - Live
Corporate
Corporate
Novus Loyalty approves stock option plan, increases capital, and appoints director

Novus Loyalty Limited, formerly Novus Loyalty Pvt. Ltd., announced that its board of directors approved the adoption of the “Novus Loyalty Employee Stock Option Plan 2026,” increasing the authorized share capital from Rs 18 crore to Rs 21 crore, and convening an Extraordinary General Meeting on September 3, 2026, to obtain shareholder approval. The board also appointed Ashish Kumar as an independent director for a five-year term and approved the incorporation of a wholly-owned subsidiary company in Dubai to support business growth.

2 months agoCapital Market - Live
Corporate
Corporate
Novus Loyalty schedules board meeting

Novus Loyalty will hold a meeting of the Board of Directors of the Company on 3 August 2026.

3 months agoCapital Market - Live

Frequently asked questions

  1. The share price of NOVUS as on 30th October 2026 is ₹177. The stock prices are volatile and keep changing through the day depending upon various factors and market conditions.

  2. The past returns of Novus Loyalty Ltd (NOVUS) share are
    • Past 1 week: -0.90%
    • Past 1 month: -18.99%
    • Past 3 months: 30.50%
    • Past 6 months: 5.28%
    • Past 1 year: 22.74%
    • Past 3 years: N/A%
    • Past 5 years: 22.74%

  3. Market capitalization, short for market cap, is the market value of a publicly traded company's outstanding shares. The market cap of Novus Loyalty Ltd (NOVUS) is ₹276.09 Cr as of 30th October 2026.

  4. The 52-week high of Novus Loyalty Ltd (NOVUS) is ₹237.75 and the 52-week low is ₹126.95.

  5. The P/E (price-to-earnings) ratio of Novus Loyalty Ltd (NOVUS) is 29.72. The P/B (price-to-book) ratio is 4.49.

  6. Novus Loyalty Ltd (NOVUS) belongs to the Communication Services sector & Advertising sub-sector.

  7. You can directly buy Novus Loyalty Ltd (NOVUS) shares on Tickertape. Simply sign up, connect your demat account and place your order.