Crayons Advertising Ltd
CRAYONSCrayons Advertising Ltd
CRAYONS
Price Chart
Scorecard
Performance
LowHasn't fared well - amongst the low performers
Valuation
HighSeems to be overvalued vs the market average
Growth
LowLagging behind the market in financials growth
Profitability
HighShowing good signs of profitability & efficiency
Entry point
AvgThe stock is overpriced but is not in the overbought zone
Red flags
LowNo red flag found
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Key Metrics
| No LabelNo Label | PB RatioPB Ratio | Dividend YieldDiv. Yield |
|---|---|---|
| — | 6.65 | — |
| Sector PESector PE | Sector PBSector PB | Sector Div YldSctr Div Yld |
|---|---|---|
| -100.37 | 11.72 | 0.30% |
Forecast & Ratings
Detailed ForecastPrice
Price Upside
Earnings
Earnings Growth
Revenue
Rev. Growth
Company Profile
Crayons Advertising Ltd is an India-based advertising solution company. The Company is engaged in providing an ecosystem and an end-to-end ad-tech communication solution platform for advertising media services. It provides a range of services, including print media, electronic media, outdoor media services which cover advertising modes, such as newspapers, brochures, magazines, television channels, frequency modulation (FM) channels and display of outdoor hoardings. The Company operates in five locations, namely New Delhi, Mumbai, Chennai, Kolkata, Lucknow. It also offers advisory services for clients to enable them to understand the course of action to be executed by them in order to brand their products and/or services. It also provides offline and online media services. It uses various Digital Media Tools, such as Marin Software, AdParlor, AdEspresso, Criteo, Adobe marketing cloud, App Nexus/Xandr, ReTargeter, Nielsen, and Moat.
Peers
Compare with peersAffle (India) Ltd
Vertoz Advertising Ltd
Brightcom Group Ltd
Media Matrix Worldwide Ltd
Signpost India Ltd
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Forecasts
Price
Revenue
Earnings
Price Forecast
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Balance Sheet
Cash Flow
Income Statement
| Financial Year | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | TTM | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | 223.71 | 202.18 | 238.81 | 171.55 | 188.31 | 163.68 | 106.62 | 194.05 | 281.14 | — | ||||||||||
Raw Materials | 191.54 | 166.28 | 209.06 | 143.09 | 151.78 | 0.00 | 0.00 | 0.00 | 0.00 | — | ||||||||||
| Power & Fuel Cost | 0.58 | 0.64 | 0.61 | 0.57 | 0.56 | 0.55 | 0.47 | 0.46 | 0.46 | |||||||||||
| Employee Cost | 11.47 | 11.26 | 11.65 | 11.19 | 11.27 | 8.65 | 6.61 | 7.51 | 11.49 | |||||||||||
| Selling & Administrative Expenses | 13.57 | 9.76 | 10.33 | 9.77 | 11.00 | 146.85 | 95.38 | 176.70 | 241.61 | |||||||||||
| Operating & Other expenses | 1.30 | 8.34 | 1.66 | 1.93 | 6.59 | 1.83 | 1.33 | 4.78 | 3.05 | |||||||||||
EBITDA | 5.25 | 5.90 | 5.50 | 5.00 | 7.11 | 5.80 | 2.83 | 4.60 | 24.53 | — | ||||||||||
| Depreciation/Amortization | 2.40 | 2.13 | 1.54 | 1.81 | 1.56 | 1.42 | 1.14 | 0.93 | 1.10 | — | ||||||||||
| PBIT | 2.85 | 3.77 | 3.96 | 3.19 | 5.55 | 4.38 | 1.69 | 3.67 | 23.43 | — | ||||||||||
| Interest & Other Items | 2.49 | 2.79 | 2.76 | 2.77 | 2.75 | 2.57 | 1.38 | 1.32 | 0.92 | — | ||||||||||
| PBT | 0.36 | 0.98 | 1.20 | 0.42 | 2.80 | 1.81 | 0.31 | 2.35 | 22.51 | — | ||||||||||
| Taxes & Other Items | 0.65 | 0.58 | 0.44 | 0.20 | 0.35 | 0.64 | 0.17 | 0.74 | 5.92 | — | ||||||||||
| Net Income | -0.29 | 0.40 | 0.76 | 0.22 | 2.45 | 1.17 | 0.14 | 1.61 | 16.59 | — | ||||||||||
| EPS | -1.29 | 1.78 | 3.38 | 0.98 | 10.89 | 5.20 | 0.62 | 7.16 | 16.39 | — | ||||||||||
| DPS | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | — | ||||||||||
| Payout ratio | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | — |
Company Updates
Peers & Comparison
Communication ServicesAdvertising
Valuation
Technical
Forecast
Compare valuation on Screener| Stock | PE RatioPE Ratio | PB RatioPB Ratio | Div. YieldDividend Yield |
|---|---|---|---|
| Crayons Advertising Ltd | 21.57 | 6.65 | — |
| Affle (India) Ltd | 64.16 | 10.70 | — |
| Vertoz Advertising Ltd | 332.43 | 35.82 | — |
| Brightcom Group Ltd | 2.05 | 0.53 | 0.72% |
Price Comparison
Compare CRAYONS with any stock or ETFShareholdings
Promoter Holdings Trend
Low Pledged Promoter Holding
Pledged promoter holdings is insignificant
Institutional Holdings Trend
Total Retail Holding
In last 3 months, retail holding in the company has almost stayed constant
Decreased Foreign Institutional Holding
In last 3 months, foreign institutional holding of the company has decreased by 3.14%
Shareholding Pattern
Feb 2023
May 2023
Jun 2023
Sep 2023
Shareholding History
smallcases
Looks like this stock is not in any smallcase yet.
Events
Dividend Trend
No Dividends
CRAYONS has not given any dividends in last 5 years
Dividends
Corp. Actions
Announcements
Legal Orders
Dividends
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Lower than Industry Revenue Growth
Over the last 5 years, revenue has grown at a yearly rate of 10.38%, vs industry avg of 23.29%
Decreasing Market Share
Over the last 5 years, market share decreased from 4.75% to 2.5%
Higher than Industry Net Income
Over the last 5 years, net income has grown at a yearly rate of 137.4%, vs industry avg of 31.87%