Honasa Consumer Ltd
HONASAHonasa Consumer Ltd
HONASA


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Performance
LowHasn't fared well - amongst the low performers
Valuation
HighSeems to be overvalued vs the market average
Growth
LowLagging behind the market in financials growth
Profitability
HighShowing good signs of profitability & efficiency
Entry point
GoodThe stock is underpriced and is not in the overbought zone
Red flags
LowNo red flag found
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Key Metrics
No LabelNo Label | PB RatioPB Ratio | Dividend YieldDiv. Yield |
---|---|---|
95.86 | 6.84 | — |
Sector PESector PE | Sector PBSector PB | Sector Div YldSctr Div Yld |
---|---|---|
47.18 | 9.34 | 1.57% |
Forecast & Ratings
Detailed Forecast from 11 analysts
Price
Price Upside
Earnings
Earnings Growth
Revenue
Rev. Growth
Company Profile
Honasa Consumer Pvt Ltd doing business as mamaearth, is an India-based company engaged in developing, manufacturing and marketing baby care, women and men care products with brand name mamaearth.
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Forecasts
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Revenue
Earnings
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Earnings Per Share Forecast
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Income
Balance Sheet
Cash Flow
Income Statement
Financial Year | FY 2021 | FY 2022 | FY 2023 | FY 2024 | TTM | |||||
---|---|---|---|---|---|---|---|---|---|---|
Total Revenue | 472.10 | 964.35 | 1,515.27 | 1,969.60 | 2,081.50 | |||||
Raw Materials | 160.78 | 304.77 | 502.42 | 593.57 | 1,929.81 | |||||
Power & Fuel Cost | 0.08 | 0.18 | 0.84 | 1.43 | ||||||
Employee Cost | 27.76 | 78.85 | 164.88 | 170.56 | ||||||
Selling & Administrative Expenses | 209.72 | 545.01 | 797.51 | 971.70 | ||||||
Operating & Other expenses | 1,395.69 | 3.20 | 159.03 | 45.56 | ||||||
EBITDA | -1,321.93 | 32.34 | -109.41 | 186.78 | 151.69 | |||||
Depreciation/Amortization | 1.71 | 6.90 | 24.96 | 30.62 | 42.37 | |||||
PBIT | -1,323.64 | 25.44 | -134.37 | 156.16 | 109.32 | |||||
Interest & Other Items | 0.98 | 3.01 | 6.66 | 9.04 | 12.62 | |||||
PBT | -1,324.62 | 22.43 | -141.03 | 147.12 | 96.70 | |||||
Taxes & Other Items | 7.61 | 6.73 | 1.77 | 35.35 | 18.50 | |||||
Net Income | -1,332.23 | 15.70 | -142.80 | 111.77 | 78.20 | |||||
EPS | -13,02,914.43 | 15,331.28 | -20.95 | 4.85 | 2.41 | |||||
DPS | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |||||
Payout ratio | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Company Updates
Peers & Comparison
Consumer StaplesFMCG - Personal Products
Valuation
Technical
Forecast
Stock | PE RatioPE Ratio | PB RatioPB Ratio | Div. YieldDividend Yield |
---|---|---|---|
Honasa Consumer Ltd | 67.07 | 6.84 | — |
Godrej Consumer Products Ltd | -192.14 | 8.55 | 1.42% |
Dabur India Ltd | 50.00 | 8.94 | 1.06% |
Marico Ltd | 55.45 | 19.70 | 1.49% |
Price Comparison
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Promoter Holdings Trend
Institutional Holdings Trend
Increased Total Retail Holding
In last 3 months, retail holding in the company has increased by 2.46%
Decreased Foreign Institutional Holding
In last 3 months, foreign institutional holding of the company has decreased by 3.88%
Shareholding Pattern
Mar 2024
Jun 2024
Sep 2024
Dec 2024
Shareholding History
Mutual Funds Holding Trend
Mutual Fund Holding
In last 3 months, mutual fund holding of the company has almost stayed constant
Top 5 Mutual Funds holding Honasa Consumer Ltd
Funds (Top 5) | The rupee value of the stock held by the fund divided by the stock’s market cap Market-cap held | Percentage of the fund’s portfolio invested in the stock Weight | Change in the portfolio weight of the stock over the last 3 months 3M holding change | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months Portfolio rank(3M change) |
---|---|---|---|---|
The rupee value of the stock held by the fund divided by the stock’s market cap 0.5156% | Percentage of the fund’s portfolio invested in the stock 0.34% | Change in the portfolio weight of the stock over the last 3 months -0.04% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 100/105 (-5) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 0.4914% | Percentage of the fund’s portfolio invested in the stock 0.93% | Change in the portfolio weight of the stock over the last 3 months 0.38% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 41/50 (0) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 0.3364% | Percentage of the fund’s portfolio invested in the stock 0.81% | Change in the portfolio weight of the stock over the last 3 months -0.13% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 53/71 (-3) |
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Events
Dividend Trend
No Dividends
HONASA has not given any dividends in last 5 years
Dividends
Corp. Actions
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Dividends
Revenue from operations rose 6% to Rs 517.51 crore in Q3 FY25 as compared with Rs 488.21 crore posted in corresponding quarter last year. As part of Project 'Neev', the holding company has discontinued the super stockist layer and certain direct distributors, replacing them with higher-quality Tier 1 distributors to service retailers across the top 50 cities. Following this transition, as of December 31, 2024, the company has outstanding provisions for sales returns amounting to Rs 8.95 crore, with a resulting right-to-return asset of Rs 1.09 crore. EBITDA stood at Rs 26 crore, recording de-growth of 23.53% as compared with Rs 34 crore in Q3 FY24. EBITDA margin stood at 5% in Q3 FY25 as against 7.1% in Q3 FY24. According to NielsenIQ, Mamaearth grew in market share and household penetration. The brand reached 2,16,814 FMCG retail outlets in India as of Dec'24, increasing distribution by 22% YoY, Mamaearth face wash gained +114 bps and shampoo gained +20bps in value market share YoY, reflecting strong brand equity. Varun Alagh, Chairman and CEO & Co-founder, Honasa Consumer, said, 'In Q3FY25, we remained committed to long-term growth, advancing the strategic implementation of Project Neev to strengthen our offline distribution through direct distributors in the top 50 cities. With continuous progress in this journey, our revenue for Q3FY25 stood at Rs 518 crore with 6.0% YoY growth and an EBITDA margin of 5.0% Mamaearth continued to expand its market share and household penetration as we refine our playbooks to shape its future growth trajectory. Our emerging brands - The Derma Co., Aqualogica, BBlunt, and Dr. Sheth's - delivered 30%+ YTD YoY growth. Additionally, our key categories (face wash, shampoo, serums, moisturizer, sun care, and baby care) saw ~18% growth in 9MFY25. We are continuing to build in these categories and aim to gain significant share in the next 3-5 year Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution.Powered by Capital Market - Live
The key equity indices traded with substantial gains in the morning trade as inflation eased to a five-month low, according to data released by the government. The Nifty traded above the 23,150 mark after hitting the day's low of 22,992.20 in early trade. Pharma shares advanced after declining over the past three consecutive trading sessions. At 10:30 IST, the barometer index, the S&P BSE Sensex, advanced 350.96 points or 0.46% to 76,519.26. The Nifty 50 index added 110.35 points or 0.48% to 23,155.60. In the broader market, The S&P BSE Mid-Cap index rallied 1.10%, and the S&P BSE Small-Cap index declined 0.73%. The market breadth was positive. On the BSE, 2,395 shares rose and 1,118 shares fell. A total of 158 shares were unchanged. Economy: India's retail inflation, based on the Consumer Price Index (CPI), eased to a five-month low of 4.31% in January 2025, mainly due to lower food prices, according to official data released on Wednesday. CPI-based retail inflation was 5.22% in December, and 5.1% in January 2024. India's industrial production growth, measured by the Index of Industrial Production (IIP) eased to 3.2% in December, down from a 6-month high of 5.2% in the previous month, according to data released by Ministry of Statistics & Programme Implementation (MoSPI). The slowdown was largely due to weaker manufacturing activity, which grew 3% in December compared to 5.5% in November. Result Today: Afcons Infrastructure (down 0.84%), Allcargo Logistics (up 1.17%), Anupam Rasayan India (down 0.35%), BF Utilities (up 2.78%), Capacite Infraprojects (up 1.94%), Carborundum Universal (down 0.16%), Concord Biotech (up 2.36%), DCW (up 1.66%), Deepak Nitrite (up 1.50%), Godfrey Phillips India (down 2.58%), Goodyear India (down 2.18%), Gujarat Pipavav Port (up 0.84%), Grindwell Norton (down 0.43%), Harsha Engineers International (up 0.89%), Hindustan Construction Co (down 1.65%), HealthCare Global Enterprises (down 0.85%), Hindalco Industries (up 0.44%), IPCA Laboratories (up 2.46%), India Tourism Development (down 0.29%) will declare their results later today. Buzzing Index: The Nifty Pharma index jumped 1.97% to 21,558.95. The index dropped 4.23% in past three consecutive trading sessions. Aurobindo Pharma (up 5.01%), Lupin (up 4.82%), Granules India (up 3.76%), Mankind Pharma (up 3.23%), Biocon (up 3.22%), Cipla (up 2.83%), Divis Laboratories (up 2.78%), Laurus Labs (up 2.65%), Ipca Laboratories (up 2.12%) and Glenmark Pharmaceuticals (up 1.91%) advanced. Stocks in Spotlight: Honasa Consumer jumped 5.01% after the company's consolidated net profit increased marginally to Rs 26.02 crore in Q3 FY25, up 0.5% as compared with Rs 25.90 crore in Q3 FY24. Net sales rose 6% to Rs 571.51 crore in Q3 FY25 as compared with Rs 488.22 crore in Q3 FY24. Jupiter Wagons (JWL) rose 1.31% after the company said that it has received order from Ambuja Cement and ACC for manufacture and supply of BCFCM rakes wagon and the value of these orders is Rs 600 crore. Rites added 1.10% after the company said that it has signed a memorandum of understanding (MoU) with a Centre for Development of Advanced Computing (C-DAC) to collaborate on IT solutions for consultancy assignments. Powered by Capital Market - Live
Net profit of Honasa Consumer rose 0.46% to Rs 26.02 crore in the quarter ended December 2024 as against Rs 25.90 crore during the previous quarter ended December 2023. Sales rose 6.00% to Rs 517.51 crore in the quarter ended December 2024 as against Rs 488.22 crore during the previous quarter ended December 2023. ParticularsQuarter EndedDec. 2024Dec. 2023% Var. Sales517.51488.22 6 OPM %5.057.06 - PBDT42.0342.78 -2 PBT29.4234.72 -15 NP26.0225.90 0 Powered by Capital Market - Live
Honasa Consumer will hold a meeting of the Board of Directors of the Company on 12 February 2025.Powered by Capital Market - Live
The stock had previously plummeted 40% in just six trading sessions, falling from Rs 369.75 on November 14th to Rs 225.35 on November 26th. The recent selloff was due to concerns raised by the All India Consumer Products Distributors Federation (AICPDF) regarding unsold inventory. AICPDF claimed that Honasa Consumer had significant unsold inventory, leading to a financial burden of Rs 300 crore. However, the company denied these allegations, stating that the actual inventory level was much lower and that it was actively working to address the issue. The company stated that as of 31st Oct 2024, as per data from the distribution management system implemented at Honasa distributors currently active and associated with the company, the distribution value-chain, carried a total inventory of Rs 40.69 crore, (as against the quoted figure of Rs 300 crore of near-expiry inventory by AICPDF). Honasa Consumer attributed the recent decline to a transition in its distribution network and market scheme settlements. The company is focused on improving its stock turnover ratio and strengthening its omnichannel distribution. Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. It reported a consolidated net loss of Rs 18.57 crore in Q2 FY25 as against net profit Rs 29.43 crore recorded in Q2 FY24. Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024. Powered by Capital Market - Live
PSP Projects Ltd, ACME Solar Holdings Ltd, Loyal Textile Mills Ltd and Taylormade Renewables Ltd are among the other losers in the BSE's 'B' group today, 21 November 2024.Honasa Consumer Ltd crashed 9.82% to Rs 237.85 at 14:32 IST.The stock was the biggest loser in the BSE's 'B' group.On the BSE, 1.8 lakh shares were traded on the counter so far as against the average daily volumes of 51803 shares in the past one month.PSP Projects Ltd tumbled 9.04% to Rs 611. The stock was the second biggest loser in 'B' group.On the BSE, 74807 shares were traded on the counter so far as against the average daily volumes of 10028 shares in the past one month.ACME Solar Holdings Ltd lost 8.94% to Rs 240.45. The stock was the third biggest loser in 'B' group.On the BSE, 2.22 lakh shares were traded on the counter so far as against the average daily volumes of 9.72 lakh shares in the past one month.Loyal Textile Mills Ltd shed 8.45% to Rs 324. The stock was the fourth biggest loser in 'B' group.On the BSE, 1512 shares were traded on the counter so far as against the average daily volumes of 1129 shares in the past one month.Taylormade Renewables Ltd slipped 7.76% to Rs 275.05. The stock was the fifth biggest loser in 'B' group.On the BSE, 1.27 lakh shares were traded on the counter so far as against the average daily volumes of 40440 shares in the past one month.Powered by Capital Market - Live
According to AICPDF, the unsold inventory is reportedly causing a financial burden of Rs 300 crore. As per reports, the AICPDF said that besides the issue of 'unsold stocks nearing expiry', credit notes of about Rs 50 crore are unsettled, which is creating cash flow challenges and threatens the stability of the entire distribution network. The distributors' body alleged that Mamaearth has been offloading excessive stocks to distributors without considering market demand, which has caused damage to the distribution and the retail ecosystem and erosion of trust, the reports added. In a regulatory filing made before market hours today, Honasa Consumer denied the issues raised by AICPDF around the company's practices with its distributors and distribution transition. The company said it has been actively working with the channel partners for the last few months to clear the unsold stocks. 'We strongly deny the allegations made by AICPDF. The figures mentioned are inconsistent with the sales driven through this channel,' the company stated. The company stated that as of 31st Oct 2024, as per data from the distribution management system implemented at Honasa distributors currently active and associated with the company, the distribution value-chain, carried a total inventory of Rs 40.69 crore, (as against the quoted figure of Rs 300 crore of near-expiry inventory by AICPDF). As part of the general trade distribution transition under Project Neev, the company said that it has removed the 2-layered channel partner structure of super-stockists and sub-distributors from top-50 cities, and are setting up single-layered distributor structure. Claims from the company's general trade channel partners pertaining to market schemes, pending with the company for settlement, is only Rs 4.73 crore as on 30 September 2024 (as against the quoted figure of Rs 50 crore of unsettled credit notes by AICPDF). As per Nielsen RMS data, at retailers, the company's stock turnover ratio has improved from 35 to 27 days in the past year while the category still stands at 35 days in general trade. Given these efforts, the claims made are not reflective of the current reality, and are spreading misinformation about us,' the company said in a statement. Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution. The company reported a consolidated net loss of Rs 18.57 crore in Q2 FY25 as against net profit Rs 29.43 crore recorded in Q2 FY24. Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024. Powered by Capital Market - Live
Maximus International Ltd, Medico Remedies Ltd, Astron Paper & Board Mill Ltd and Taylormade Renewables Ltd are among the other losers in the BSE's 'B' group today, 19 November 2024.Honasa Consumer Ltd tumbled 10.24% to Rs 265.5 at 14:31 IST.The stock was the biggest loser in the BSE's 'B' group.On the BSE, 5.13 lakh shares were traded on the counter so far as against the average daily volumes of 23289 shares in the past one month.Maximus International Ltd crashed 9.99% to Rs 19.64. The stock was the second biggest loser in 'B' group.On the BSE, 74885 shares were traded on the counter so far as against the average daily volumes of 8.08 lakh shares in the past one month.Medico Remedies Ltd lost 9.99% to Rs 45.59. The stock was the third biggest loser in 'B' group.On the BSE, 21713 shares were traded on the counter so far as against the average daily volumes of 1.74 lakh shares in the past one month.Astron Paper & Board Mill Ltd fell 9.98% to Rs 19.22. The stock was the fourth biggest loser in 'B' group.On the BSE, 1.54 lakh shares were traded on the counter so far as against the average daily volumes of 56253 shares in the past one month.Taylormade Renewables Ltd slipped 9.70% to Rs 302.05. The stock was the fifth biggest loser in 'B' group.On the BSE, 98075 shares were traded on the counter so far as against the average daily volumes of 33503 shares in the past one month.Powered by Capital Market - Live
Zee Entertainment Enterprises Ltd, Ratnamani Metals & Tubes Ltd, Akums Drugs & Pharmaceuticals Ltd, Delhivery Ltd are among the other stocks to see a surge in volumes on NSE today, 19 November 2024.Honasa Consumer Ltd witnessed volume of 107.91 lakh shares by 14:14 IST on NSE, a 22.29 times surge over two-week average daily volume of 4.84 lakh shares. The stock dropped 10.55% to Rs.265.90. Volumes stood at 7.33 lakh shares in the last session.Zee Entertainment Enterprises Ltd notched up volume of 463.89 lakh shares by 14:14 IST on NSE, a 8.16 fold spurt over two-week average daily volume of 56.85 lakh shares. The stock rose 6.85% to Rs.123.31. Volumes stood at 42.09 lakh shares in the last session.Ratnamani Metals & Tubes Ltd registered volume of 80731 shares by 14:14 IST on NSE, a 5.54 fold spurt over two-week average daily volume of 14575 shares. The stock slipped 0.88% to Rs.3,422.10. Volumes stood at 28719 shares in the last session.Akums Drugs & Pharmaceuticals Ltd clocked volume of 22.94 lakh shares by 14:14 IST on NSE, a 5.47 times surge over two-week average daily volume of 4.19 lakh shares. The stock gained 5.00% to Rs.580.65. Volumes stood at 5.19 lakh shares in the last session.Delhivery Ltd saw volume of 53.57 lakh shares by 14:14 IST on NSE, a 3.82 fold spurt over two-week average daily volume of 14.03 lakh shares. The stock increased 6.26% to Rs.347.80. Volumes stood at 41.13 lakh shares in the last session.Powered by Capital Market - Live
Revenue from operations declined 6.90% YoY to Rs 461.82 crore in the quarter ended 30 September 2024, while revenue adjusted for inventory correction was Rs 525 crore with the growth rate of 5.7% YoY. The company reported a pre-tax loss of Rs 24.37 crore in Q2 FY25 as compared to a profit before tax of Rs 39.20 crore recorded in the same period a year ago. The firm reported a negative EBITDA of Rs 31 crore in Q2 FY25, compared to a positive EBITDA of Rs 40 crore in Q2 FY24. The company posted negative EBITDA margin of 6.6%, with EBITDA Margin adjusted for inventory correction at 4.1%. Revenue and EBITDA declined in Q2 FY25 due to one-time inventory correction amid distribution model shift. During the current quarter, the company has executed Project 'Neev' which entails transition to direct distribution model across top 50 cities and in the process making the general trade distribution future ready. As part of the Project 'Neev' the company has discontinued super stockist layer as well as certain direct distributors replacing them with higher quality/Tier 1 distributors to service retailers across top 50 cities. Consequent to the aforesaid transition, sales return of Rs 63.51 crore has been provided for with resulting inventory/right to return asset of Rs 11.44 crore and provision for doubtful debts of Rs 2.08 crore. 'Retail offtake continues to be ahead of the competition. In offline, Mamaearth face washes as well as Mamaearth shampoos gained 125 bps of value market-share YoY as of Sep '24 (as per NielsenIQ),' the company stated in regulatory filing. On half-year basis, the company's net profit slumped 59.96% to Rs 21.68 crore in H1 FY25 as against Rs 54.15 crore posted in H1 FY24. However revenue from operations rose 5.75% YoY to Rs 1,015.87 crore in H1 FY25. The company said that younger brands like the Derma Co., Aqualogica, BBlunt, and Dr. Sheth's achieved more than 30% YTD growth in both quarters of the year. The company highlighted that its focus categories'face washes, sunscreens, and face serums'are growing at over 28% year-on-year in H1, adjusted for inventory correction, and are consistently gaining market share. These categories now contribute nearly 50% of the business. The company expressed its ambition to further expand these segments and aim to either become market leaders or rank among the top 3 nationally within the next 3-5 years. Varun Alagh, chairman and CEO, Honasa Consumer, said, Over the past few months, we've been implementing Project Neev to optimize our distribution model. In this quarter, we have taken strategic steps towards transitioning from super-stockists to direct distributors in top 50 cities. This transition has impacted our revenue and profits, leading to a slowdown for Mamaearth. However, this realignment will also strengthen offline go-to-market (GTM) strategy in the quarters ahead, setting the stage for our next phase of growth. For us, strengthening our offline GTM capabilities and bringing Mamaearth back on the strong growth trajectory are our top priorities. Our House of Brands strategy continues to drive growth, with each of our emerging brands - The Derma Co., Aqualogica, BBlunt, and Dr. Sheth's - achieving over 30% year-on-year growth in H1. In core categories like sunscreens, face washes, and serums, our growth in H1 is more than 28%. We are constantly learning and evolving to meet the changing needs of Indian consumers. Our long-term goals remain unwavering' to shape the future of the beauty and personal care category in India.' Honasa Consumer is the largest digital-first beauty and personal care company with a diverse portfolio of six brands. Uniquely positioned to capture the growth trends shaping in the BPC market, the company is building brands through on trend data-based innovation and strong omnichannel distribution. Powered by Capital Market - Live
Total Promoter Holding
In last 6 months, promoter holding in the company has almost stayed constant
Low Pledged Promoter Holding
Pledged promoter holdings is insignificant