{"id":10429,"date":"2023-04-19T09:47:44","date_gmt":"2023-04-19T04:17:44","guid":{"rendered":"https:\/\/www.tickertape.in\/glossary\/?p=10429"},"modified":"2023-04-19T09:48:07","modified_gmt":"2023-04-19T04:18:07","slug":"total-revenue","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/glossary\/total-revenue\/","title":{"rendered":"Total Revenue &#8211; Meaning, Formula, Calculation with Example"},"content":{"rendered":"\n<p>Any business\u2019 primary goal is to generate revenue. This revenue forms the base for its existence and function. A company can earn income from multiple sources. Now the total revenue of a business can be calculated using different methods and formulas.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s read more about what total revenue is and its nuances.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_22 counter-hierarchy counter-numeric\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">You will Learn About: <\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#What-is-total-revenue\" title=\"What is total revenue?\">What is total revenue?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#Total-Revenue-Main-Highlights\" title=\"Total Revenue &#8211; Main Highlights!\">Total Revenue &#8211; Main Highlights!<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#Total-revenue-formula\" title=\"Total revenue formula&nbsp;\">Total revenue formula&nbsp;<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#How-to-calculate-total-revenue\" title=\"How to calculate total revenue?\">How to calculate total revenue?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#Total-revenue-example\" title=\"Total revenue example\">Total revenue example<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#Total-revenue-vs-marginal-revenue\" title=\"Total revenue vs marginal revenue\">Total revenue vs marginal revenue<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tickertape.in\/glossary\/total-revenue\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-total-revenue\"><\/span><strong>What is total revenue?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-1024x1024.webp\" alt=\"\" class=\"wp-image-10437\" srcset=\"https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-1024x1024.webp 1024w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-150x150@2x.webp 300w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-150x150.webp 150w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-70x70.webp 70w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-370x370.webp 370w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg.webp 1380w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/data-monetization-concept-illustration_335657-5323.jpg-300x300@2x.webp 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The literal total revenue meaning is the amount of revenue a business generates from selling products or services during a given period. Though total revenue is just a metric, it can tell investors about a company\u2019s pricing strategy, selling strategy, business growth, and more.<\/p>\n\n\n\n<p>Businesses generate revenue through their core operations which can differ based on type, industry and more. Total revenue is directly proportional to business growth. The more revenue a company generates, the more the business grows.<\/p>\n\n\n\n<p>Naturally, if there is a decline in the total revenue for a business, it may need to revisit its pricing model or revamp its sales strategy, marketing, and more.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3a7ffedd\"><h2 class=\"uagb-heading-text\"><span class=\"ez-toc-section\" id=\"Total-Revenue-Main-Highlights\"><\/span>Total Revenue &#8211; Main Highlights!<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n\n\n\n<ul>\n<li>Total revenue is the amount of money a business generates from the core activities, primarily sales or services.<\/li>\n\n\n\n<li>You can calculate total revenue by multiplying the total number of products sold by their prices or can locate values on the company\u2019s income statement.&nbsp;<\/li>\n\n\n\n<li>Total revenue differs from marginal revenue in the sense that the latter indicates the increase in the revenue from selling one additional unit of a product or service during a given period.<\/li>\n<\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Total-revenue-formula\"><\/span><strong>Total revenue formula&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can use the total revenue formula given below to calculate the total revenue of your business:<\/p>\n\n\n\n<p><strong>Total revenue = Total number of units sold X Price per unit<\/strong><\/p>\n\n\n\n<p>The above total revenue formula is straightforward. If you want a more in-depth analysis of the revenue your business generated, you can calculate the average revenue per customer\/user.&nbsp;&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How-to-calculate-total-revenue\"><\/span><strong>How to calculate total revenue<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Suppose you are using the method given above to calculate the total revenue. In that case, the only component you\u2019ll need to determine the total revenue your business generates includes the number of units your business sold and the price per unit.<\/p>\n\n\n\n<p>Once you have determined these amounts, you can track them regularly. It will help you analyse how your business has performed when compared with past performance. Though other factors contribute to your business performance, such as production costs, and other expenses, these don&#8217;t form part of the calculation of total revenue.<\/p>\n\n\n\n<p>Additionally, you can calculate the total revenue using the company\u2019s income statement. This statement covers all revenue and expenses over a period of time. You can subtract revenue from expenses or find the line item in the income statement that gives the total revenue figure.&nbsp;<\/p>\n\n\n\n<p>Apart from the above-mentioned methods, there\u2019s another way to calculate total revenue. You can just add up all the revenue from different sources.&nbsp;<\/p>\n\n\n\n<p>In the end, revenue is why a business function and exists. By analysing your past performance, and revenue sources, you can make better decisions for your business in the future.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Total-revenue-example\"><\/span><strong>Total revenue example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s look at a total revenue example. Considering the above formula, let\u2019s calculate the total revenue for a retail store and a consulting service.<\/p>\n\n\n\n<p>Suppose your business sells 100 goods costing Rs. 50 each.<\/p>\n\n\n\n<p>Total revenue = Number of products sold x price per unit = 100 * 50 = Rs. 5,000<\/p>\n\n\n\n<p>Suppose you offer consulting services; you can use an hourly rate to calculate revenue. If your rate is Rs. 100 per hour and you work with one company for 20 hours, multiply your hourly rate by the number of hours worked.<\/p>\n\n\n\n<p>Total revenue = Number of hours worked x price per hour = 20 * 100 = Rs. 2,000.<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/www.tickertape.in\/screener\/equity?utm_source=glossary&amp;utm_medium=article&amp;utm_campaign=\" target=\"_blank\" rel=\"noreferrer noopener\">Tickertape Stock Screener<\/a> to find the total revenue of a company. Analyse a company quickly using 200+ filters and pick the best one that suits your <a href=\"https:\/\/www.tickertape.in\/glossary\/investment-meaning-types-how-to-invest-and-savings-vs-investments\/\">investment<\/a> objective. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"508\" src=\"https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-1024x508.png\" alt=\"\" class=\"wp-image-10431\" srcset=\"https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-1024x508.png 1024w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-300x149.png 300w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-1536x762.png 1536w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-1024x508@2x.png 2048w, https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-13-at-11.48.08-AM-300x149@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Total-revenue-vs-marginal-revenue\"><\/span><strong>Total revenue<\/strong><strong> vs marginal revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Different revenue streams represent different growth elements for businesses.&nbsp;<\/p>\n\n\n\n<p>Marginal revenue denotes the increase in a business&#8217;s total revenue from selling one additional unit of a product or service. For instance, if a company sells 100 pens for Rs. 10, its total revenue is Rs. 1,000. Now, if the company sells one additional pen for Rs. 10, this becomes its marginal revenue.&nbsp;<\/p>\n\n\n\n<p>Marginal revenue is directly related to a business&#8217;s total revenue. Your total revenue will increase as long as marginal revenue is more than the cost of producing an additional unit of a product. However, when the cost of production exceeds the marginal revenue, it may not be ideal to continue production.<\/p>\n\n\n\n<p>You can use the formula given below to calculate marginal revenue:<\/p>\n\n\n\n<p><strong>Marginal revenue =&nbsp; Change in total revenue \/ Change in the number of units sold<\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The income that a company earns from selling its products and services is called total revenue. The total revenue depends on several factors, ranging from industry, company type, macro\/micro factors, pricing etc. Study the total revenue of the company along with the other metrics like average revenue and marginal revenue to have a detailed insight into a company.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-11296245 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\">\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1e5b5580\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>What is the total revenue?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">Total revenue is the total amount of money a business generates in a given year by selling its products or services for a certain price. It is also referred to as gross revenue.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-87a202f3\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>How to calculate total revenue?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">You can calculate total revenue by multiplying the number of products your business has sold in a given year by their price per unit or by adding up revenue from different sources to arrive at your business&#8217;s total revenue.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-edd6f6c9\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>How to explain the concept of total cost and total revenue?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">The concept of total cost and total revenue can be explained in terms of the former being the total expenditure of a business while the latter being the total income of a business. Total costs include all factors of production, while total revenue indicates total proceeds from the sale of products and services.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4fc8740f\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>What is the relationship between total revenue and the price elasticity of demand?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">There is a consistent relationship between total revenue and the price elasticity of demand. A price decline will increase total revenue if the demand is elastic, while it would have no impact on total revenue if the demand is inelastic.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-81c553ef\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\"><span class=\"uagb-icon uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg><\/span><span class=\"uagb-icon-active uagb-faq-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg><\/span><span class=\"uagb-question\"><strong>What is the relationship between total revenue, average revenue and marginal revenue?<\/strong><\/span><\/div><p class=\"uagb-faq-content\">While total revenue is calculated by multiplying the number of units sold by their individual price, the marginal revenue is calculated by dividing the change in revenue by the total quantity. Average revenue, on the other hand, is the income earned per unit output.\u00a0<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Any business\u2019 primary goal is to generate revenue. This revenue forms the base for its existence and function. A company can earn income from multiple sources. Now the total revenue of a business can be calculated using different methods and formulas.\u00a0<\/p>\n","protected":false},"author":96,"featured_media":10315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[1929],"jetpack_featured_media_url":"https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1.png","uagb_featured_image_src":{"full":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1.png",2086,1086,false],"thumbnail":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-150x150.png",150,150,true],"medium":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-300x156.png",300,156,true],"medium_large":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1.png",768,400,false],"large":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-1024x533.png",770,401,true],"1536x1536":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-1536x800.png",1536,800,true],"2048x2048":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-2048x1066.png",2048,1066,true],"authorship-box-avatar":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-150x150.png",150,150,true],"authorship-box-related":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-70x70.png",70,70,true],"post-thumbnail":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-270x180.png",270,180,true],"contentberg-main":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-770x515.png",770,515,true],"contentberg-main-full":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-1170x508.png",1170,508,true],"contentberg-slider-stylish":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-900x515.png",900,515,true],"contentberg-slider-carousel":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-370x370.png",370,370,true],"contentberg-slider-grid-b":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-554x466.png",554,466,true],"contentberg-slider-grid-b-sm":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-306x466.png",306,466,true],"contentberg-slider-bold-sm":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-150x150.png",150,150,true],"contentberg-grid":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-370x245.png",370,245,true],"contentberg-list":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-260x200.png",260,200,true],"contentberg-list-b":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-370x305.png",370,305,true],"contentberg-thumb":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-87x67.png",87,67,true],"contentberg-thumb-alt":["https:\/\/www.tickertape.in\/glossary\/wp-content\/uploads\/2023\/04\/2-1-150x150.png",150,150,true]},"uagb_author_info":{"display_name":"Nikitha","author_link":""},"uagb_comment_info":0,"uagb_excerpt":"Any business\u2019 primary goal is to generate revenue. This revenue forms the base for its existence and function. A company can earn income from multiple sources. Now the total revenue of a business can be calculated using different methods and formulas.\u00a0","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/posts\/10429"}],"collection":[{"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/comments?post=10429"}],"version-history":[{"count":8,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/posts\/10429\/revisions"}],"predecessor-version":[{"id":10460,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/posts\/10429\/revisions\/10460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/media\/10315"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/media?parent=10429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/categories?post=10429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/glossary\/wp-json\/wp\/v2\/tags?post=10429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}