{"id":5867,"date":"2021-12-01T18:32:07","date_gmt":"2021-12-01T13:02:07","guid":{"rendered":"https:\/\/www.tickertape.in\/blog\/?p=5867"},"modified":"2021-12-02T11:03:20","modified_gmt":"2021-12-02T05:33:20","slug":"asian-paints-facts","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/","title":{"rendered":"10 Interesting Facts About Asian Paints (Video Inside)"},"content":{"rendered":"\n<p>In 1942, when Indians were busy exhibiting civil disobedience via the Quit India Movement, 4 Mumbaikar friends were busy laying a foundation to what would become India\u2019s biggest paint company. Let us take a look at 10 interesting facts about Asian Paints.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-1-Born-in-adversities-but-turned-them-to-its-advantage\" title=\"Fact No. 1: Born in adversities but turned them to its advantage\">Fact No. 1: Born in adversities but turned them to its advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-2-Started-in-a-garage-and-captured-the-globe\" title=\"Fact No. 2: Started in a garage and captured the globe\">Fact No. 2: Started in a garage and captured the globe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-3-Adopted-an-innovative-packaging-that-painted-a-bright-future\" title=\"Fact No. 3: Adopted an innovative packaging that painted a bright future\">Fact No. 3: Adopted an innovative packaging that painted a bright future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-4-Gattu-a-paint-mascot-that-changed-Indias-perspective-of-distemper\" title=\"Fact No. 4: Gattu, a paint mascot that changed India\u2019s perspective of distemper\">Fact No. 4: Gattu, a paint mascot that changed India\u2019s perspective of distemper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-5-Climbed-to-the-first-position-and-tested-international-waters\" title=\"Fact No. 5: Climbed to the first position and tested international waters\">Fact No. 5: Climbed to the first position and tested international waters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-6-Was-the-1st-private-company-to-buy-a-computer\" title=\"Fact No. 6: Was the 1st private company to buy a computer\">Fact No. 6: Was the 1st private company to buy a computer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-7-Has-remained-a-market-leader-for-over-5-decades\" title=\"Fact No. 7: Has remained a market leader for over 5 decades\">Fact No. 7: Has remained a market leader for over 5 decades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-8-Has-rewarded-its-investors-with-massive-returns\" title=\"Fact No. 8: Has rewarded its investors with massive returns\">Fact No. 8: Has rewarded its investors with massive returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-9-In-just-8-yrs-Asian-Paints-yielded-Reliance-tenfold-returns\" title=\"Fact No. 9: In just 8 yrs, Asian Paints yielded Reliance tenfold returns\">Fact No. 9: In just 8 yrs, Asian Paints yielded Reliance tenfold returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.tickertape.in\/blog\/asian-paints-facts\/#Fact-No-10-Focuses-on-being-future-ready-to-keep-up-with-trends\" title=\"Fact No. 10: Focuses on being future-ready to keep up with trends\">Fact No. 10: Focuses on being future-ready to keep up with trends<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-1-Born-in-adversities-but-turned-them-to-its-advantage\"><\/span><strong>Fact No. 1: Born in adversities but turned them to its advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1942, the WWII, Quit India movement, and Myanmar\u2019s attack by Japan prompted the British to impose a temporary ban on imports, leaving India with very limited options: either Shalimar, the major player or expensive foreign brands. 4 friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil dared to turn the situation to their advantage and founded \u2018Asian Oil and Paint Company Private Limited\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-2-Started-in-a-garage-and-captured-the-globe\"><\/span><strong>Fact No. 2: Started in a garage and captured the globe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like Apple, Microsoft, and a few other well-known companies Asian Paints was also started in a small garage in Gaiwadi, Mumbai. The founders had rented the garage for Rs. 75 a month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-3-Adopted-an-innovative-packaging-that-painted-a-bright-future\"><\/span><strong>Fact No. 3: Adopted an innovative packaging that painted a bright future<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Paint used to get sold in tins. But, in 1945, Asian Paints ditched giant tins and started distributing paint in tiny packets. This out-of-the-box packaging method simplified and accelerated its distribution process. And with just 5 colours: black, white, red, blue, and yellow, Asian Paints earned a revenue of Rs. 3.5 lakh. By 1952, its annual turnover touched a whopping Rs. 23 cr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-4-Gattu-a-paint-mascot-that-changed-Indias-perspective-of-distemper\"><\/span><strong>Fact No. 4: Gattu, a paint mascot that changed India\u2019s perspective of distemper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1954, Asian Paints started a contest inviting people to name a kid illustrated by India\u2019s legendary RK Laxman. This mysterious kid was finally named \u2018Gattu\u2019, who became the face of the affordable Tractor Distemper. The campaign successfully changed India\u2019s perspective that painting is a lifestyle choice and you need not wait for the peel to come off. Because of this, Asian Paints\u2019 sales increased manifold over the next 4 yrs. It was also when Asian Paints\u2019 first plant in Bhandup was established. It is now India\u2019s largest paint company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-5-Climbed-to-the-first-position-and-tested-international-waters\"><\/span><strong>Fact No. 5: Climbed to the first position and tested international waters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From 1957 to 1966, Asian Paints focused on getting big clients like Balmer Lawrie, a British firm. In 1967, it became India\u2019s leading paints manufacturer. A decade later, Asian Paints established its first international venture in Fiji. In 2004, Asian Paints made it to the list of Forbes Best Under a Billion companies in the world and was also conferred with \u2018Sword of Honour\u2019 by the British Safety Council.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Asian Paints I 9 Amazing Facts I From a small garage to India\u2019s leading paint company\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/Y383KJSYpKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-6-Was-the-1st-private-company-to-buy-a-computer\"><\/span><strong>Fact No. 6: Was the 1<sup>st<\/sup> private company to buy a computer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1970, Asian Paints bought a mainframe computer for Rs. 8 cr., becoming India\u2019s 1<sup>st<\/sup> private company to ever buy a computer. Asian Paints used the computer to forecast demand based on data analytics. It was also the machine to improve its service levels across the supply chain. Eventually, few other companies also used computers but used them only for payroll and administration work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-7-Has-remained-a-market-leader-for-over-5-decades\"><\/span><strong>Fact No. 7: Has remained a market leader for over 5 decades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of September 2020, Asian Paints boasted a market share of about 39%. This is more than double the combined market share of 3 of its closest competitors namely Akzo Nobel, Berger Paints, and Kansai Nerolac. Its <a href=\"https:\/\/www.tickertape.in\/blog\/market-capitalization\/?utm_source=blog&amp;utm_medium=article\">market cap<\/a> in March 2021 was around Rs. 2.3 lakh cr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-8-Has-rewarded-its-investors-with-massive-returns\"><\/span><strong>Fact No. 8: Has rewarded its investors with massive returns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In January 2000, Asian Paints&#8217; stock was trading at Rs. 16 and on 17 March 2021, the stock price was around Rs. 2,425. This translates to 15,056% growth returns (excluding dividends). You can track the performance of this stock on Tickertape\u2019s <a href=\"https:\/\/www.tickertape.in\/stocks\/asian-paints-ASPN?&amp;utm_source=blog&amp;utm_medium=article\" target=\"_blank\" rel=\"noreferrer noopener\">Asian Paints<\/a> stock page. Asian Paints has also been the only company to deliver a <a href=\"https:\/\/www.tickertape.in\/blog\/compound-annual-growth-rate\/\">CAGR<\/a> of 20% for 6 decades in the entire world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-9-In-just-8-yrs-Asian-Paints-yielded-Reliance-tenfold-returns\"><\/span><strong>Fact No. 9: In just 8 yrs, Asian Paints yielded Reliance tenfold returns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In January 2008, Ojasvi Trading owned by <a href=\"https:\/\/www.tickertape.in\/stocks\/reliance-industries-RELI?&amp;utm_source=blog&amp;utm_medium=article\" target=\"_blank\" rel=\"noreferrer noopener\">Reliance Industries<\/a> had bought a 4.9% stake in Asian Paints. In 2016, this investment yielded Reliance 10x returns as Asian Paints&#8217; <a href=\"https:\/\/www.tickertape.in\/blog\/market-value\/\">market value<\/a> crossed Rs. 1 lakh cr. In the same year, Asian Paints became the 4th biggest paint company by <a href=\"https:\/\/www.tickertape.in\/blog\/market-capitalization\/\">market capitalisation<\/a> in the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-10-Focuses-on-being-future-ready-to-keep-up-with-trends\"><\/span><strong>Fact No. 10: Focuses on being future-ready to keep up with trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Asian Paints has always been ahead of its time. It capitalised on TV commercials to advertise the brand. Its first-ever TV commercial aired in 1984. Later, between 1998 and 1999, Asian Paints established call centre operations and also got a website done.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asian Paints&#8217;s out-of-the-box idea of distributing paint in little packets simplified and accelerated its distribution process. Read more facts about it here.<\/p>\n","protected":false},"author":27,"featured_media":5869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,1749],"tags":[1026,1027],"acf":[],"modified_by":"Ayushi Mishra","jetpack_featured_media_url":"https:\/\/www.tickertape.in\/blog\/wp-content\/uploads\/2021\/12\/TT-1-Dec-Asian-Paints-BB.jpg?wsr","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5867"}],"collection":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/comments?post=5867"}],"version-history":[{"count":2,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5867\/revisions"}],"predecessor-version":[{"id":5870,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5867\/revisions\/5870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media\/5869"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media?parent=5867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/categories?post=5867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/tags?post=5867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}