{"id":5817,"date":"2021-11-24T18:01:01","date_gmt":"2021-11-24T12:31:01","guid":{"rendered":"https:\/\/www.tickertape.in\/blog\/?p=5817"},"modified":"2021-12-17T11:00:58","modified_gmt":"2021-12-17T05:30:58","slug":"10-interesting-facts-about-zomato","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/","title":{"rendered":"8 Interesting Facts About Zomato"},"content":{"rendered":"\n<p>Chole bhature, Biryani, Dal Makhni, Schezwan momos, Dosa, Butter Chicken. Sounds delicious, right? And where can you get all of these? On <a href=\"https:\/\/www.tickertape.in\/stocks\/zomato-ZOM?checklist=basic&amp;utm_source=blog&amp;utm_medium=article\" target=\"_blank\" rel=\"noreferrer noopener\">Zomato<\/a>! Read 10 interesting facts about this popular company.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-1-Started-as-a-food-directory\" title=\"Fact No. 1: Started as a food directory\">Fact No. 1: Started as a food directory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-2-Rebranding-of-FoodieBay\" title=\"Fact No. 2: Rebranding of FoodieBay\">Fact No. 2: Rebranding of FoodieBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-3-Going-public\" title=\"Fact No. 3: Going public\">Fact No. 3: Going public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-4-Becoming-profitable\" title=\"Fact No. 4: Becoming profitable\">Fact No. 4: Becoming profitable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-5-Going-international\" title=\"Fact No. 5: Going international&nbsp;\">Fact No. 5: Going international&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-6-Craze-over-marketing\" title=\"Fact No. 6: Craze over marketing\">Fact No. 6: Craze over marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-7-Most-ordered-dish\" title=\"Fact No. 7: Most ordered dish\">Fact No. 7: Most ordered dish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tickertape.in\/blog\/10-interesting-facts-about-zomato\/#Fact-No-8-Costliest-order-placed\" title=\"Fact No. 8: Costliest order placed\">Fact No. 8: Costliest order placed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-1-Started-as-a-food-directory\"><\/span><strong>Fact No. 1: Started as a food directory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Around 2008, people in Delhi were fed up with manual searching of delivery menus of different restaurants around them. Deepinder Goyal and Pankaj Chaddah, the founders of <a href=\"https:\/\/www.tickertape.in\/blog\/zomato-received-underweight-rating\/\">Zomato<\/a> made the most of this opportunity by launching a food directory service. They called it FoodieBay. In just 9 mthm, it became the largest and a popular restaurant directory in all of Delhi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-2-Rebranding-of-FoodieBay\"><\/span><strong>Fact No. 2: Rebranding of FoodieBay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We always hear \u2018Naam mai kya rakha hai\u201d, but for startups and brands, it becomes very important to have a quick, catchy name which resonates with their business offerings. With the same in mind, Deepinder and Pankaj rebranded FoodieBay as Zomato in 2010.<\/p>\n\n\n\n<p>When asked in an interview about the rebranding, Deepinder said, \u201cThe basic idea was to make sure that food was the crux of the brand\u2019s name, and that people thought of food when they heard this term.\u201d Zomato is a play on the word \u2018tomato\u2019. The founders also wanted to avoid any confusion with \u201ceBay\u201d in the future when going international.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-3-Going-public\"><\/span><strong>Fact No. 3: Going public<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Why do companies go public? Because they need funds. Zomato raised $ 1.26 bn or ~Rs. 9,372 cr. in <a href=\"https:\/\/blog.tickertape.in\/all-you-need-to-know-about-ipos\/?utm_source=blog&amp;utm_medium=article\" rel=\"nofollow noopener\" target=\"_blank\">IPO<\/a> by pricing its shares at Rs. 76 each. Zomato&#8217;s <a href=\"https:\/\/www.tickertape.in\/blog\/ipo-investment\/\">IPO<\/a> was oversubscribed ~38 times on the final bidding day. The IPO was one of the biggest by a startup in India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-4-Becoming-profitable\"><\/span><strong>Fact No. 4: Becoming profitable<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lockdown impacted a lot of businesses, but Zomato rose like a champ! It\u2019s revenue grew from Rs. 1,300 cr. in FY 2019 to Rs. 2,800 cr. in FY 2020. It is already profitable at <a href=\"https:\/\/www.tickertape.in\/blog\/what-is-ebitda\/\">EBITDA<\/a> level in the food delivery business. During Q2 2019, it was burning about Rs. 290 cr. every month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-5-Going-international\"><\/span><strong>Fact No. 5: Going international&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Being an Indian startup, most of the people might think Zomato operates only in India. In fact, Zomato is present in more than 10,000 cities globally. Want to hear something exciting? It is the only Indian food delivery app that operates in 24 countries like Sri Lanka, the United Kingdom, the Philippines, United Arab Emirates, Qatar and more. The company also includes luxury restaurants across the world. These guys are going for it all!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-6-Craze-over-marketing\"><\/span><strong>Fact No. 6: Craze over marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From sending choley weds bhature invitation mail to using their delivery guys&#8217; happy face all over social media, Zomato\u2019s marketing campaigns have been on point. If you see it, you can\u2019t ignore it. It\u2019s like if it&#8217;s red, it&#8217;s probably a Zomato ad. Their Zomato Premier League campaign saw a participation of more than 40 lakh users.<\/p>\n\n\n\n<p>Zomato used the Bollywood reference &#8211; &#8216;tu cheese badi hai mast mast&#8217; &#8211; to attract all the people who love extra cheese! Let us know your favourite Zomato ad in the comments.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-7-Most-ordered-dish\"><\/span><strong>Fact No. 7: Most ordered dish<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Well, no surprises here. Zomato\u2019s most ordered dish in India is Biryani! There were over 44 lakh orders placed on Zomato only during the pandemic 2020. It is like Zomato delivered 22 biryanis every minute. Don\u2019t you feel like ordering a biryani right now?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fact-No-8-Costliest-order-placed\"><\/span><strong>Fact No. 8: Costliest order placed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Can you guess the most expensive order placed on Zomato? Rs. 10,000, Rs. 20,000, Rs. 50,000? No, it was an astonishing Rs. 2 lakh order. To be precise it was a Rs. 1,99,950 order. Interestingly, the person who ordered also got a discount, enough to buy a new iPhone 12 Mini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most expensive order placed on Zomato was an astonishing Rs. 2 lakh. Interestingly, the person who ordered also got a discount, enough to buy a new iPhone 12 Mini.<\/p>\n","protected":false},"author":27,"featured_media":5820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,1749],"tags":[208,375,374],"acf":[],"modified_by":"Aradhana Gotur","jetpack_featured_media_url":"https:\/\/www.tickertape.in\/blog\/wp-content\/uploads\/2021\/11\/TT-24-Nov-Zomato-BB.jpg?wsr","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5817"}],"collection":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/comments?post=5817"}],"version-history":[{"count":5,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5817\/revisions"}],"predecessor-version":[{"id":6094,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/5817\/revisions\/6094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media\/5820"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media?parent=5817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/categories?post=5817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/tags?post=5817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}