{"id":2179,"date":"2020-12-15T17:32:27","date_gmt":"2020-12-15T12:02:27","guid":{"rendered":"https:\/\/blog.tickertape.in\/?p=2179"},"modified":"2021-08-17T12:39:14","modified_gmt":"2021-08-17T07:09:14","slug":"talking-points-of-mrs-bectors-food-specialities-ipo","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/","title":{"rendered":"Mrs Bector Food IPO: About MBFS Ltd., Financials, Price, Risks Involved"},"content":{"rendered":"\n<p>Despite receiving SEBI\u2019s nod to go public in 2018, Ludhiana-based buns and biscuit maker Mrs. Bector&#8217;s deferred its <a href=\"https:\/\/www.tickertape.in\/blog\/ipo-investment\/\">IPO<\/a> due to unfavourable market conditions. After a failed first attempt, Mrs. Bector\u2019s is back with its second attempt. Here\u2019s everything you need to know before subscribing to the issue.<\/p>\n\n\n\n<p><strong>The article covers:<\/strong><\/p>\n\n\n\n<p><a href=\"#About\">About Mrs. Bector\u2019s Food Specialities Ltd (MBFS)<\/a><\/p>\n\n\n\n<p><a href=\"#Products\">Products of Mrs. Bector\u2019s<\/a><\/p>\n\n\n\n<p><a href=\"#Clients\">Client base of Mrs. Bector\u2019s<\/a><\/p>\n\n\n\n<p><a href=\"#Competitors\">Competitors of Mrs. Bector\u2019s Food Specialities<\/a><\/p>\n\n\n\n<p><a href=\"#Market-share\">Market share of brands in the biscuit market<\/a><\/p>\n\n\n\n<p><a href=\"#IPO\">About Mrs. Bector\u2019s IPO<\/a><\/p>\n\n\n\n<p><a href=\"#Objectives\">Objectives of Mrs. Bector\u2019s IPO<\/a><\/p>\n\n\n\n<p><a href=\"#Registrar\">Registrar and lead managers of the IPO<\/a><\/p>\n\n\n\n<p><a href=\"#Strengths\">Key strengths of Mrs. Bector\u2019s<\/a><\/p>\n\n\n\n<p><a href=\"#Risks\">Risks of Mrs. Bector\u2019s Food Specialities<\/a><\/p>\n\n\n\n<p><a href=\"#Prospects\">Prospects and financials of Mrs. Bector\u2019s<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#About-Mrs-Bectors-Food-Specialities-Ltd-MBFS\" title=\"About Mrs. Bector\u2019s Food Specialities Ltd (MBFS)\">About Mrs. Bector\u2019s Food Specialities Ltd (MBFS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Products-of-Mrs-Bectors\" title=\"Products of Mrs. Bector\u2019s\">Products of Mrs. Bector\u2019s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Biscuit-products\" title=\"Biscuit products\">Biscuit products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Bakery-products\" title=\"Bakery products\">Bakery products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Clients-of-Mrs-Bectors\" title=\"Clients of Mrs. Bector\u2019s\">Clients of Mrs. Bector\u2019s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Competitors-of-Mrs-Bectors-Food-Specialities\" title=\"Competitors of Mrs. Bector\u2019s Food Specialities\">Competitors of Mrs. Bector\u2019s Food Specialities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Market-share-of-brands-in-the-biscuit-market\" title=\"Market share of brands in the biscuit market\">Market share of brands in the biscuit market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#About-Mrs-Bectors-IPO\" title=\"About Mrs. Bector\u2019s IPO\">About Mrs. Bector\u2019s IPO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Objectives-of-Mrs-Bectors-IPO\" title=\"Objectives of Mrs. Bector\u2019s IPO\">Objectives of Mrs. Bector\u2019s IPO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Registrar-and-lead-managers-of-the-IPO\" title=\"Registrar and lead managers of the IPO\">Registrar and lead managers of the IPO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Key-strengths-of-Mrs-Bectors\" title=\"Key strengths of Mrs. Bector\u2019s\">Key strengths of Mrs. Bector\u2019s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Risks-of-Mrs-Bectors-Food-Specialities\" title=\"Risks of Mrs. Bector\u2019s Food Specialities\">Risks of Mrs. Bector\u2019s Food Specialities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.tickertape.in\/blog\/talking-points-of-mrs-bectors-food-specialities-ipo\/#Prospects-and-financials-of-Mrs-Bectors\" title=\"Prospects and financials of Mrs. Bector\u2019s\">Prospects and financials of Mrs. Bector\u2019s<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"About\"><span class=\"ez-toc-section\" id=\"About-Mrs-Bectors-Food-Specialities-Ltd-MBFS\"><\/span><strong>About Mrs. Bector\u2019s Food Specialities Ltd (MBFS)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporated in 1995 by Mrs Rajni Bector, Mrs. Bector\u2019s Food Specialities is a leading company in the premium bakery and premium and mid-premium biscuits segments in North India boasting a 4.5% market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Products\"><span class=\"ez-toc-section\" id=\"Products-of-Mrs-Bectors\"><\/span><strong>Products of Mrs. Bector\u2019s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mrs. Bector\u2019s is involved in the manufacturing and marketing of a range of biscuits and bakery products. All of its products are manufactured in 6 in-house units located across 5 cities. Here\u2019s a glimpse of Mrs. Bector\u2019s\u2019 product portfolio:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Biscuit-products\"><\/span><strong>Biscuit products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mrs. Bector\u2019s manufactures and markets its biscuit products under the flagship brand \u2018Mrs. Bector\u2019s Cremica\u2019; these include:<\/p>\n\n\n\n<ul><li>Creams<\/li><li>Cookies<\/li><li>Crackers<\/li><li>Digestives<\/li><li>Glucose<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bakery-products\"><\/span><strong>Bakery products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mrs. Bector\u2019s offers 152 sweet and savoury bakery products under the brand \u2018English Oven&#8217;, which include:<\/p>\n\n\n\n<ul><li>Breads<\/li><li>Buns<\/li><li>Pizza bases<\/li><li>Cakes<\/li><li>Kulcha<\/li><\/ul>\n\n\n\n<p>Mrs. Bector\u2019s also manufactures \u2018Chocobakes\u2019 cookies and \u2018Oreo\u2019 biscuits on a contract basis for Mondelez India Foods Private Limited. Moreover, capitalising on food trends, Mrs. Bector\u2019s Food Specialities has also launched multigrain bread and sub breads for DIY sandwiches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Clients\"><span class=\"ez-toc-section\" id=\"Clients-of-Mrs-Bectors\"><\/span><strong>Clients of Mrs. Bector\u2019s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mrs. Bector\u2019s serves both domestic and international markets. In the domestic markets, the company has retail clients across 26 states and institutional customers pan India. Outside India, Mrs. Bector\u2019s caters to clients in 64 countries across 6 continents. Mrs. Bector\u2019s also exports biscuits under its own brand and third-party private labels to well-known retail chains and distributors in over 64 countries. Its biscuits export market has a ~12% market share.<\/p>\n\n\n\n<p>Mrs. Bector\u2019s is one of the largest suppliers of buns to leading Quick Service Restaurant chains in India. These include Burger King India Limited, McDonald\u2019s, Hardcastle Restaurants Private Limited, KFC, Connaught Plaza Restaurants Private Limited, and Yum! Restaurants (India) Private Limited. That apart, the bread maker also caters its bakery and frozen products to cloud kitchens and multiplexes. Mrs. Bector\u2019s is also one of the largest suppliers of biscuits to Canteen Stores Department of Government of India (CSD) and an approved and listed supplier for Indian Railways in North India.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Competitors\"><span class=\"ez-toc-section\" id=\"Competitors-of-Mrs-Bectors-Food-Specialities\"><\/span><strong>Competitors of Mrs. Bector\u2019s Food Specialities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the biscuits market, Mrs. Bector\u2019s competes with domestic and multinational players in India such as Parle Biscuits, Britannia Industries, ITC, Anmol Industries, and Surya Agro Food. In the bakery market, Mrs. Bector\u2019s competitors include Britannia Industries, Modern Food Industries (India), Harvest <a href=\"https:\/\/www.tickertape.in\/blog\/the-golden-behaviour-during-crisis\/\">Gold<\/a> Foods India, and Bonn Nutrients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Market-share\"><span class=\"ez-toc-section\" id=\"Market-share-of-brands-in-the-biscuit-market\"><\/span><strong>Market share of brands in the biscuit market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/live.amcharts.com\/2JkYT\/embed\/\" frameborder=\"0\"><\/iframe>\n\n\n\n<p><em>Source: <a href=\"https:\/\/www.bloombergquint.com\/ipos\/mrs-bectors-ipo-heres-all-you-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Bloomberg quint<\/a><\/em> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"IPO\"><span class=\"ez-toc-section\" id=\"About-Mrs-Bectors-IPO\"><\/span><strong>About Mrs. Bector\u2019s IPO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Mrs. Bector\u2019s Food Specialities IPO comprises of:<\/li><li>a. A fresh issue of <a href=\"https:\/\/www.tickertape.in\/blog\/what-is-equity\/\">equity<\/a> shares worth Rs 40.5 cr<\/li><li>b. An <a href=\"https:\/\/www.tickertape.in\/blog\/offer-for-sale\/\">offer for sale<\/a> of Rs 500 cr by its existing <a href=\"https:\/\/www.tickertape.in\/blog\/shareholders\/\">shareholders<\/a> GW Confectionary PTE. Ltd., Linus Pvt Ltd, GW Confectionary PTE. Ltd., GW Crown PTE. Ltd and Mabel Pvt Ltd.<\/li><li>The price band of the issue is Rs 286 to 288 per share. The issue, whose bid lot size is 50 shares, opens today and closes on 17<sup>th<\/sup> Dec 2020<\/li><li>While 35% of the issue is reserved for retail investors, 50% is earmarked for qualified institutional buyers and 15% for non-institutional buyers. Retail-individual investors can apply for up to 13 lots<\/li><li>Shares aggregating up to Rs 50 lakh are earmarked under the Employee Reservation Portion, which offers eligible employees a discount of Rs 15 per share<\/li><li>Shares will be allotted on 22nd Dec 2020 and are likely to be listed both the BSE and <a href=\"https:\/\/www.tickertape.in\/blog\/national-stock-exchange\/\">NSE<\/a> on 28th Dec 2020<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Objectives\"><span class=\"ez-toc-section\" id=\"Objectives-of-Mrs-Bectors-IPO\"><\/span><strong>Objectives of Mrs. Bector\u2019s IPO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By going public, Mrs. Bector\u2019s looks to:<\/p>\n\n\n\n<ul><li>Enhance its visibility and allow an exit route to its existing shareholders<\/li><li>Fund the expansion of Rajpura facility to establish a new production line for biscuits (so far, the company has invested Rs 258.5 cr between FY 2018 to Sep 2020 towards capacity expansion).<\/li><li>General corporate purposes<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Registrar\"><span class=\"ez-toc-section\" id=\"Registrar-and-lead-managers-of-the-IPO\"><\/span><strong>Registrar and lead managers of the IPO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link Intime India Private Limited is the registrar of the IPO and SBI Capital Markets, ICICI Securities, and IIFL Securities are the Book Running Lead Managers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Strengths\"><span class=\"ez-toc-section\" id=\"Key-strengths-of-Mrs-Bectors\"><\/span><strong>Key strengths of Mrs. Bector\u2019s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The company boasts a strong product portfolio in the bakery and biscuits category, a well-established and widespread distribution network, and the status of a preferred supplier to some of the largest QSR players in the country<\/li><li>Mrs. Bector\u2019s is among the top 2 Indian biscuit manufacturers in the premium and mid-premium segment in states including Himachal Pradesh, Punjab, Jammu and Kashmir, and Ladakh<\/li><li>In FY 2020, Mrs. Bector\u2019s had a market share of 4.5% of the premium and mid-premium biscuits market in North India as of FY 2020<\/li><li>Being a major supplier to well-known QSR players in India, Mrs. Bector\u2019s enjoys an enhanced brand visibility<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Risks\"><span class=\"ez-toc-section\" id=\"Risks-of-Mrs-Bectors-Food-Specialities\"><\/span><strong>Risks of Mrs. Bector\u2019s Food Specialities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The company is restricted from launching a new category under \u201cCremica\u201d owing to restriction on the use of its brand name Mrs Bector\u2019s Cremica<\/li><li>Mrs. Bector\u2019s faces stiff competition from its well-established domestic and international peers<\/li><li>It is highly dependent on northern India for revenue growth<\/li><li>Mrs. Bector\u2019s premium category might not appeal to the rural and semi-urban markets<\/li><li>The bread maker doesn\u2019t have long-term contracts with its QSR clients<\/li><li>The impact of coronavirus pandemic on the QSR sector still lingers, which has delayed the revival of business in the segment<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Prospects\"><span class=\"ez-toc-section\" id=\"Prospects-and-financials-of-Mrs-Bectors\"><\/span><strong>Prospects and financials of Mrs. Bector\u2019s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Managed by promoters having a sector knowledge of over 25 years, analysts opine that Mrs. Bector\u2019s Food Specialities has attractive growth prospects.<\/p>\n\n\n\n<p>Talking about its financials, here\u2019s a comparison of a few metrics<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&nbsp;<\/td><td><strong>2018<\/strong><\/td><td><strong>2019<\/strong><\/td><td><strong>2020<\/strong><\/td><td><strong>6-mth ended 30th Sep 2019<\/strong><\/td><td><strong>6-mth ended 30th Sep 2020<\/strong><\/td><\/tr><tr><td><strong>Revenue from operations<\/strong><\/td><td>694<\/td><td>784<\/td><td>762<\/td><td>364.6<\/td><td>431<\/td><\/tr><tr><td><strong><a href=\"https:\/\/www.tickertape.in\/blog\/what-is-ebitda\/\">EBITDA<\/a><\/strong><\/td><td>87.3<\/td><td>98.4<\/td><td>95.6<\/td><td>40.5<\/td><td>79.6<\/td><\/tr><tr><td><strong>Net Profit<\/strong><\/td><td>35.9<\/td><td>33.2<\/td><td>30.4<\/td><td>10.2<\/td><td>38.9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Source: <a href=\"https:\/\/www.bloombergquint.com\/ipos\/mrs-bectors-ipo-heres-all-you-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">Bloomberg quint<\/a><\/em><\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.tickertape.in\/blog\/compound-annual-growth-rate\/\">CAGR<\/a> of Mrs. Bector\u2019s vs Britannia for FY 2017 \u2013 FY 2019<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/live.amcharts.com\/5NmVl\/embed\/\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>Segment-wise revenue breakup for H1 FY 2021<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/live.amcharts.com\/jOTJm\/embed\/\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>Other details are:<\/p>\n\n\n\n<ul><li>Mrs. Bector\u2019s EBITDA grew at 84.94% from H1 FY 2020 to H1 FY 2021<\/li><li>Its EPS grew from 5.30 in FY 2020 to 13.56 for H1 FY 2021<\/li><li>Its retail bakery business grew at a 29% CAGR over FY2018 &#8211; FY 2020 and has gross margins of 53.5%<\/li><li>The company also boasts a favourable <a href=\"https:\/\/www.tickertape.in\/blog\/cash-dividend-vs-stock-dividend\/\">dividend<\/a> policy and has paid 7.5% dividend annually for the last 3 financial years<\/li><li>Its net debt has reduced from around Rs 133 cr in FY 2018 to Rs 107 cr in H1 FY2021<\/li><li>Based on the PE ratio, Mrs. Bector\u2019s IPO is attractively priced compared to the higher valuations of its listed peers. Here\u2019s a detailed table<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Company<\/strong><\/td><td><strong>PE ratio<\/strong><\/td><\/tr><tr><td>Britannia Industries<\/td><td>50.2<\/td><\/tr><tr><td>Nestle India<\/td><td>85.6<\/td><\/tr><tr><td>Prataap Snacks<\/td><td>57.1<\/td><\/tr><tr><td>DFM Foods<\/td><td>97.6<\/td><\/tr><tr><td>Mrs. Bector\u2019s<\/td><td>27.9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A fast-growing quick service restaurant segment in India could fuel Mrs. Bector\u2019s growth, provided it tides over the impact of the pandemic and also manages its risks well. While we hope the article offers the necessary information to help you decide whether or not to subscribe to Mrs. Bector\u2019s IPO, we encourage you to only take a call after doing your homework. Meanwhile, feel free to let us know how you are lovin\u2019 this information \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to buy Mrs Bector food IPO? Click here for every detail on MBFS IPO with prospects, products sold by the company, market share, strengths &#038; more.<\/p>\n","protected":false},"author":27,"featured_media":2192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,1727],"tags":[184,182],"acf":[],"modified_by":"Kushal Dudheria","jetpack_featured_media_url":"https:\/\/www.tickertape.in\/blog\/wp-content\/uploads\/2020\/12\/Mrs-bector-IPO.png?wsr","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/2179"}],"collection":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/comments?post=2179"}],"version-history":[{"count":7,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/2179\/revisions"}],"predecessor-version":[{"id":3977,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/2179\/revisions\/3977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media\/2192"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media?parent=2179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/categories?post=2179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/tags?post=2179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}