{"id":15323,"date":"2024-05-07T14:01:46","date_gmt":"2024-05-07T08:31:46","guid":{"rendered":"https:\/\/www.tickertape.in\/blog\/?p=15323"},"modified":"2024-05-07T19:38:00","modified_gmt":"2024-05-07T14:08:00","slug":"how-dsps-etf-campaign-succeeded-on-tickertape","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/","title":{"rendered":"How DSP\u2019s ETF Campaign Succeeded on Tickertape?"},"content":{"rendered":"\n<p>In the day and age as we are in today, investors have a plethora of options to choose where they want to invest. However due to lack of education, more often than not, investors find themselves to be lost, which is where DSP came in with a requirement to not just launch their S&amp;P Liquid Rate ETF but also educate them around Liquid ETFs in general.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/#Why-Tickertape\" title=\"Why Tickertape?\">Why Tickertape?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/#The-approach-we-took\" title=\"The approach we took\">The approach we took<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/#Execution\" title=\"Execution\">Execution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/blog\/how-dsps-etf-campaign-succeeded-on-tickertape\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span><strong>Objectiv<\/strong>e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DSP wanted to educate and create awareness among users around ETFs and their S&amp;P Liquid Rate ETF NFO. The <strong>DSP S&amp;P BSE Liquid Rate ETF<\/strong> is an open-ended scheme replicating\/ tracking the S&amp;P BSE Liquid Rate Index<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why-Tickertape\"><\/span><strong>Why Tickertape<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tickertape has a set of 5M MAU with digital broking accounts with an inclination to diversify their portfolios through their high disposable incomes, making us the right choice for DSP to run their ETF launch campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The-approach-we-took\"><\/span><strong>The approach we took<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Display the fund across high-visibility ad spots like the app homepage and asset pages.&nbsp;<\/li><li>Leverage our blog property read by 2Mn+ investors to spread education around the S&amp;P Liquid Rate ETF NFO among our active investor base.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Execution\"><\/span><strong>Execution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To solve for visibility, we displayed ads on the homepage and the stock pages in the form of GIFs<\/p>\n\n\n\n<p>We ran the blog to solve for investor education &amp; provide a more in-depth understanding of Liquid rate ETFs as a whole<\/p>\n\n\n\n<p>DSP focused on educating the users about ETFs; hence, we doubled down on it through Push Notifications, which landed the users on to the blog.<\/p>\n\n\n\n<p><em>Homepage Banners:<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/pDw1Y2XcvFcWdjP1lzF0K0uNjYToGexM4EC_EH8SqgitRdZxTpWeFW2PEZyXNxodRFjCgH_QomKLpooM4A8p4vBnLzvnffT0DESnfogq-EBmeQM7hHG_xXf7oPTYFSdMATJfNLrq7eR3A-g2mGiA5nU\" style=\"width: 300px;\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/G8KdFSVbmmagn1YNpopsMDrsngdrPJuGOQuzmjwCQZl5ArS72Tui5vLgAerOAjxXe8JdD0Y4JAIKwajJOyWK_wMr3tlpnVuMSDO7gVQ7hplDHja3PlSjQpDTqrV4KZEeJzVvD83A7Omc4uOSXbZiAP0\" style=\"width: 335px;\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><em>Blog:<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/zUrToq2IZD6Y4vyEY2zFHnbY_cR7iXjkuFuDeT2BRNVmu2oR27vUWN1aGcRBYt1F1C_PAumm1WqVvRsWgsaMVYOKq9hLlZO2Ui9m_Zn3rJ0zXsq1S0rSlH8uisUPgsM6w7vQgCVteHetaGPhgHQ_nkw\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><em>Asset pages<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/KHVLtJsN4kc440y6jQyK98N3CcFTYf-sscMlRHKRQRubJ5cvSkpBeLoDuQ3xBPZwjVRSGdCenB1g_mHJyrZjXudsSUNTzIVb-bZs1bsIcDNqp_7K1A2xXPcHPxMQVJHWyJ-wEt2fY9YLSpSWQDSDX9A\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/8A9c6THrDV6l0i6Bmr_fXRU4VqbOuvRgVY5mYYBXzmrnfRl8LQso5Q_8aT687JhR28do8C8grmWSc93pnCHNyR494AQlHjhiWF8KJ8Qa8KMTRTs3mfa8C_jHaO-p2-koUXPmxW7WT3vsQAEtXAuqEB4\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>The homepage banner and asset pages helped reach a wide audience of 2.5 million and brought in an engagement rate of 1.25x the industry standards.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/L6qoTg0zSE37sC1PmuavTB3arArUFi3bOsLiDrhIgXFnJ_FAMIzqCC-1NFKG5m2qhCC6MWSVWpm9g20NxM8g_0oPKBeOsnss_ZFGWO2jtj4k50rcX8LE9afWAAP5VMWOumJ3gkdCyC6KVOXDpKQSyyg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>Users spent 109 seconds on the blog, which is 48 seconds higher than the industry average.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/LjSFuG3Xl8WX3D8_ah8edVfFYIDxcHKAN3kWQ37IUjwNyGyDmeNfGG45RaE5-TpSCLxEOhx3t_AUvbjiDvfljiWvuY89yEHhanAk9gd2o_NZsyVBgOoo6_2Xnp7hKqHSgSyMS-kStexfWwZJMgXwUpQ\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>68% of users engaged during the campaign had Digital broking accounts with firms like Zerodha, Groww, and Angel One.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/AQdn1FwnCSPn8KIHVi66m65U_KUf5kkNJMgGJgv1PR0fLzClOoo7WwL1-SymygpMG8xzk4c_4iMZesDsd7thb4Kcc8VfQ7Oo42ddqkn82HXHvS0ded-1Nk4slkuH5kodDdHP5k91XM8_bZbCt0ijXQM\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>4 out of 10 users who clicked on the ad were from the top 6 metro cities<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Our campaign proved instrumental in delivering enhanced reach to our target audience precisely when their intent was higher. Its strategic deployment on Tickertape ensured maximum impact and resonance with our key demographic and target audience who visit trading platforms like Tickertape on a regular basis.<\/p><cite>Pawan Gurnani<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We are thankful to Pawan and the entire DSP team for placing their trust in Tickertape for the goal of educating prospective customers about Liquid Rate ETFs. It\u2019s rare to come across businesses that genuinely keep customer education as the North Star metric to aim for. We saw great response both for generating curiosity (1.2x CTR against our average campaigns) as well as consideration (high engagement on the blog: 109 seconds of average sessions) for the campaign. This shows that Tickertape users are hungry to learn about new financial products from leading brands in the market. Looking forward to many more collaborations with the DSP team in the future.<\/p><cite>Aniket Thakkar, VP Marketing smallcase\/Tickertape<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Explore DSP&#8217;s successful ETF launch on Tickertape, designed to educate investors and boost engagement in the ETF market.<\/p>\n","protected":false},"author":46,"featured_media":15358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"yes","footnotes":""},"categories":[17],"tags":[],"acf":[],"modified_by":"Anjali Chourasiya","jetpack_featured_media_url":"https:\/\/www.tickertape.in\/blog\/wp-content\/uploads\/2024\/05\/DSPTT.png?wsr","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/15323"}],"collection":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/comments?post=15323"}],"version-history":[{"count":10,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/15323\/revisions"}],"predecessor-version":[{"id":15393,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/15323\/revisions\/15393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media\/15358"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media?parent=15323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/categories?post=15323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/tags?post=15323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}