{"id":1317,"date":"2020-06-02T19:10:16","date_gmt":"2020-06-02T13:40:16","guid":{"rendered":"https:\/\/blog.tickertape.in\/?p=1317"},"modified":"2020-06-02T19:10:18","modified_gmt":"2020-06-02T13:40:18","slug":"facebook-shops-online-presence-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/","title":{"rendered":"Facebook Shops: online presence for small businesses"},"content":{"rendered":"\n<p>Businesses are opportunistic. So is Facebook! Ever since the globe has been locked-down due to coronavirus, businesses, especially those operating on a small scale, have shut shops and are struggling to stay afloat. To help them survive and grow, Facebook\u2014the social media giant\u2014has introduced Facebook Shops. Mmm, that sounds interesting. But what exactly is \u2018Facebook Shops\u2019 and how does it work? Read that and more in this article.<\/p>\n\n\n\n<p><strong>The article covers:<\/strong><\/p>\n\n\n\n<p><a href=\"#Idea\">The idea behind Facebook Shops<\/a><\/p>\n\n\n\n<p><a href=\"#Work\">How do Facebook Shops work?<\/a><\/p>\n\n\n\n<p><a href=\"#Evolve\">How would Facebook Shops evolve?<\/a><\/p>\n\n\n\n<p><a href=\"#Different\">How is Facebook Shops different from previous e-commerce products?<\/a><\/p>\n\n\n\n<p><a href=\"#Facebook\">What\u2019s for Facebook in Facebook Shops?<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#The-idea-behind-Facebook-Shops\" title=\"The idea behind Facebook Shops\">The idea behind Facebook Shops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#How-do-Facebook-Shops-work\" title=\"How do Facebook Shops work?\">How do Facebook Shops work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Set-up-your-business-on-Facebook-Shops\" title=\"Set up your business on Facebook Shops:\">Set up your business on Facebook Shops:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Customers-find-your-business-on-Facebook-Shops\" title=\"Customers find your business on Facebook Shops\">Customers find your business on Facebook Shops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Customers-browse-your-shop-andor-purchase-a-product\" title=\"Customers browse your shop and\/or purchase a product\">Customers browse your shop and\/or purchase a product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Customers-get-help-and-support-directly-from-businesses\" title=\"Customers get help and support directly from businesses\">Customers get help and support directly from businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#How-would-Facebook-Shops-evolve\" title=\"How would Facebook Shops evolve?\">How would Facebook Shops evolve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Integration-of-Facebook-Shops-with-Instagram\" title=\"Integration of Facebook Shops with Instagram\">Integration of Facebook Shops with Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Leverage-Live-video-to-do-Live-Shopping\" title=\"Leverage Live video to do Live Shopping\">Leverage Live video to do Live Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#How-is-Facebook-Shops-different-from-previous-e-commerce-products\" title=\"How is Facebook Shops different from previous e-commerce products?\">How is Facebook Shops different from previous e-commerce products?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.tickertape.in\/blog\/facebook-shops-online-presence-for-small-businesses\/#Whats-for-Facebook-in-Facebook-Shops\" title=\"What\u2019s for Facebook in Facebook Shops?\">What\u2019s for Facebook in Facebook Shops?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"Idea\"><span class=\"ez-toc-section\" id=\"The-idea-behind-Facebook-Shops\"><\/span><strong>The idea behind Facebook Shops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The aim is to offer small businesses a platform to showcase their products and services online and help potential customers discover them. As it is, small businesses are looking for new ways to survive, given the present situation. And Facebook is the world\u2019s biggest social network, with over 2.6 billion active users per month in Q1 2020.<\/p>\n\n\n\n<p>Together, these factors can help small businesses to get online presence, give them access to a massive pool of potential customers, and a golden opportunity to not only stay afloat, but also grow as they like. That said, even bigger businesses can use the facility to connect with potential customers. Also, before we forget to mention, Facebook Shops is free!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Work\"><span class=\"ez-toc-section\" id=\"How-do-Facebook-Shops-work\"><\/span><strong>How do Facebook Shops work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a simple mechanism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set-up-your-business-on-Facebook-Shops\"><\/span>Set up your business on Facebook Shops:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Sing up for an online store for your customers on Facebooks Shops, which would be accessible on both Facebook and Instagram<\/li><li>Choose the products you want to showcase on Facebook Shops<\/li><li>Customize the look and aesthetics of your shop by adding your desired cover image and choosing complementary accent colours, in line with your brand image<\/li><\/ul>\n\n\n\n<p>That\u2019s it. You are all set to roll!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customers-find-your-business-on-Facebook-Shops\"><\/span><strong>Customers find your business on Facebook Shops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, potential customers can find your business:<\/p>\n\n\n\n<ul><li>On your business\u2019 Facebook Page<\/li><li>On your business\u2019 Instagram profile<\/li><li>Through stories<\/li><li>Through advertisements<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customers-browse-your-shop-andor-purchase-a-product\"><\/span><strong>Customers browse your shop and\/or purchase a product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once people spot your business on Facebook Shops, they can browse your collections, save interesting products, and order the same. However, more often than not, Facebook will redirect customers to your business\u2019 website to complete their order. In some cases, they can directly place an order on the application, provided you have opted for Facebook Shops Checkout program, which is only available in the US as of now. This feature is still in testing, so that is all the information we have got.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customers-get-help-and-support-directly-from-businesses\"><\/span><strong>Customers get help and support directly from businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For queries, delivery tracking, and support, your customers can directly get in touch with you (business) on WhatsApp, Instagram Direct or Facebook\u2019s Messenger. Additionally, Facebook also plans to allow customers to view a shop and purchase a product directly on a chat on Instagram Direct, WhatsApp or Messenger.<\/p>\n\n\n\n<p>Read also: <a href=\"https:\/\/www.tickertape.in\/blog\/facebooks-libra-cryptocurrency-most-talked-now\/?ref=blog\">Facebook\u2019s Libra<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Evolve\"><span class=\"ez-toc-section\" id=\"How-would-Facebook-Shops-evolve\"><\/span><strong>How would Facebook Shops evolve?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook Shops was first launched on 19<sup>th<\/sup> May 2020 and was available in the US. Overtime, the social media network plans to make Facebook Shops widely available and also add additional features to it. Here\u2019s what you can expect, according to Facebook:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Instagram\"><span class=\"ez-toc-section\" id=\"Integration-of-Facebook-Shops-with-Instagram\"><\/span><strong>Integration of Facebook Shops with Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Overtime, Facebook Shops would be integrated with Instagram Shop (which is set to surface in the coming months) and Live shopping. This way, you will get a wider online presence and receive higher leads and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Live\"><span class=\"ez-toc-section\" id=\"Leverage-Live-video-to-do-Live-Shopping\"><\/span><strong>Leverage Live video to do Live Shopping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With Instagram Shops scheduled to surface in the coming months, you would get to tag products listed on Facebook Shops in your Live video. This way, the tagged products would feature at the bottom of the Live video and customers would be able to tap on it to find out more or make a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Different\"><span class=\"ez-toc-section\" id=\"How-is-Facebook-Shops-different-from-previous-e-commerce-products\"><\/span><strong>How is Facebook Shops different from previous e-commerce products?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Well, Facebook Shops is not Facebook\u2019s first initiative in the <a href=\"https:\/\/www.tickertape.in\/blog\/buying-stocks-gets-as-convenient-as-making-online-purchases\/\">e-commerce<\/a> world. Be it the Marketplace or any of its other products, the social media giant has allowed you to showcase your products on both Facebook and Instagram previously as well. But this time around, Facebook goes a step ahead. It allows you to upload your catalogues only once on Facebook Shops and this data would be available for your customers across Facebook\u2019s core apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Facebook\"><span class=\"ez-toc-section\" id=\"Whats-for-Facebook-in-Facebook-Shops\"><\/span><strong>What\u2019s for Facebook in Facebook Shops?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since Facebook Shops is free for businesses, a likely question is how will the social media giant make money from it? Well, Facebook would make its buck by selling ads and rendering services relating to payments and other stuff. Moreover, Facebook Shops\u2019 Checkout option is also a chargeable feature, which would again add to its revenue.<\/p>\n\n\n\n<p>Well, there is a challenge and Facebook has a possible solution to it. Let\u2019s see how it goes from here \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amid businesses finding ways to survive in the difficult times of COVID, Facebook Shops has given them an easy platform to go online. Read what it means and how it works here<\/p>\n","protected":false},"author":27,"featured_media":1322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10,1744],"tags":[],"acf":[],"modified_by":"Aradhana Gotur","jetpack_featured_media_url":"https:\/\/www.tickertape.in\/blog\/wp-content\/uploads\/2020\/06\/Facebook-shop-01.png?wsr","_links":{"self":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/1317"}],"collection":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":3,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/posts\/1317\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media\/1322"}],"wp:attachment":[{"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tickertape.in\/blog\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}