Last Updated on Nov 8, 2023 by Ayushi Gangwar

In today’s rapidly evolving financial landscape, traditional investment options are being redefined by innovative technologies. The age-old traditions make a place in the modern world which is constantly everchanging. One such evolution is the emergence of Digital Gold, offering a modern approach to owning and trading this timeless asset. Digital gold represents a fusion of the age-old allure of gold with the convenience and accessibility of the digital world. Ready to look at the 5 reasons why you should make Digital Gold your next investment?

  1. Accessibility and Convenience: When you invest in gold, you go through the troubles of budget, storage, security and haggling over price and quality with jewellers. Digital Gold eliminates these challenges because you invest in Gold without the troubles! It’s that easy! With just a few clicks you get instant access to gold ownership through Tickertape, allowing you to buy, sell, and trade. This ease of convenience and accessibility helps in buying gold, without the challenges which often taint the experience of buying gold.
  2. Diversification and Portfolio Balance: Gold acts as a hedge against market volatility and is used to balance and diversify portfolios. When the stock market goes down, gold goes up. This helps maintain a balanced and diversified portfolio during market turbulence. By including Digital Gold in your portfolio, you can potentially reduce overall risk and enhance stability. During economic downturns or market fluctuations, for example; during the COVID-19 pandemic, gold prices in India outperformed the Sensex index. Gold prices rose by more than 20% between March and April 2020, while the Sensex index fell by more than 30%. This outperformance can be attributed to the Indian rupee depreciated against the US dollar during the pandemic. This made gold imports cheaper. Gold has historically acted as a hedge, preserving and even increasing its value when other assets may decline. When you add Digital Gold to your portfolio, you can access holdings in your portfolio on the Tickertape app.
  3. Fractional Ownership: The best part about owning Digital Gold is the ability to invest fractionally in Gold. You can choose the amount or budget you have to invest, rather than being limited by buying whole units which is more often a barrier for people looking to invest in Gold. Tickertape helps users to buy a fraction of gold making it more inclusive to people with varying budgets.
  4. Transparency and Security: Tickertape ensures price transparency with live pricing by reflecting the same on the app. You can also track the Gold you invested in your portfolio. Every transaction is kept safely, with robust encryption and authentication reducing the risk of counterfeiting. You can keep track of your investments on Tickertape without any hassle.
  5. Liquidity and Traceability: Investing in Gold on Tickertape helps you with high liquidity. You can quickly sell your gold holdings when need be. This flexibility is convenient in times of need. Whereas physical gold brings delays and stress, Digital Gold can be sold easily on Tickertape.

Investing in Digital Gold opens up a world of possibilities, combining the time-tested appeal of gold with the benefits of digital innovation. Its accessibility, fractional ownership, liquidity, transparency, and diversification potential make it an attractive addition to any investment strategy. With Tickertape, Digital Gold is accessible and trackable in your portfolio. Digital gold represents an exciting opportunity for investors seeking to combine the allure of gold with the convenience of the digital, modern world.

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